Answer:
Can you simplify your question. We ask of you to simplify the question so its easier to com up with a answer
Explanation:
SIMPLIFY THE QUESTION
Answer:
B. False
Explanation:
<em>Total Product offer </em>is every aspect of a product which the customer evaluates before buying.
From strategic marketing viewpoint, the customer may evaluate the product on both the tangible and intangible attributes.
An example of this is the iPhone by Apple. On tangible level, the product itself, the packaging and others are tangible attributes that a customer may evaluate. On intangible level, the brand name, perceived benefits, convenience, purchase services, and many other factors are part of the iPhone as the intangible attributes that the customer will evaluate.
As a marketer, one should think and talk in the language of customers- let it be from either tangible or intangible point of view.
Answer:
The correct word for the blank space is: market cannibalization.
Explanation:
Market cannibalization refers to the loss of revenues as a result of the introduction of a new product by the same company. The initial purpose of the firm is to spread its market share but the product introduced is so similar or covers the same need than the previous that it ends up replacing it instead of acquiring more consumers.
Market cannibalization also takes place when franchises of the same firm open stores too close to each other than one of them ends up capturing all consumers which replace the first store operating in the area.
The example of a platform business is Myra’s test kitchen.
A platform business is one that facilitates exchanges between two or more groups. In this example, Myra is facilitating the exchanges between local growers and local chefs. In all of the other examples the business is selling their goods or services, which is not a platform business.
