Question

Marcellis is a product manager for a major electronics company. His current project is the development and introduction of a new smartphone. Since there are a number of smartphones currently out on the market, Marcellis is concerned about product failure. Currently, Marcellis and his team are in the screening phase of the new product development process. Has his team already passed that phase that is best able to measure the product failure concern?

Answer 1

Answer: NO

Explanation:

This is because the best phase to measure their new product failure is the Test Marketing Phase. Marcellis and his team mate are still in their screening phase of the new product.

Test Marketing Phase is the last stage every new product undergo before it can be launched or produced in a full scale. In this stage, the new product is exposed to carefully chosen sample population in the open market to decide the product efficacy or weakness.