Question

The Handy Hand Tools Company commissioned a survey designed to determine whether homeowners prefer plastic or metal casings on electric screwdrivers. The results of this survey will likely be used as input into decisions concerning which element of the marketing mix?

Answer 1

Answer:

The answer is product.

Explanation:

There are four elements in the concept of marketing mix. They're usually called the "four p's": product, price, place and promotion. In the example, the producers are focusing on the product characteristics, which also involve the casing.

The company, at this point, is probably at the product development phase, which demands extensive research for improving or reinventing the product.