Question

A business traveler joined the Starwood Preferred Guest Program in order to earn points each time he stayed overnight in a Westin or Sheraton hotel. Once he has accumulated enough points, he can trade his points in for a free night's stay. As a member of this program, the traveler receives periodic updates on new hotels and learns of ways to earn additional points.
The marketing term that best describes this scenario is :

a. relationship marketing.

b. customer satisfaction promotion

c.customer valuation

d. supplier-consumer partnership

Answer 1

Answer:

If it were up to me, i'd go with C, but feel free to correct me if i'm wrong

Explanation:

In customer relationship management (CRM), customer valuation is a scoring process used to help a company determine which customers the company should target in order to maximize profit.

This directly relates to the scenario were looking at. Sheraton might see that this guy goes there a lot, and wants to make him feel like hes getting a great deal, so he will continue to stay there. Technically he is getting a good deal, but it isn't going to change Sheraton's profits much.