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alekssr [168]
3 years ago
12

A business traveler joined the Starwood Preferred Guest Program in order to earn points each time he stayed overnight in a Westi

n or Sheraton hotel. Once he has accumulated enough points, he can trade his points in for a free night's stay. As a member of this program, the traveler receives periodic updates on new hotels and learns of ways to earn additional points.
The marketing term that best describes this scenario is :

a. relationship marketing.

b. customer satisfaction promotion

c.customer valuation

d. supplier-consumer partnership
Business
1 answer:
Anton [14]3 years ago
4 0

Answer:

If it were up to me, i'd go with C, but feel free to correct me if i'm wrong

Explanation:

In customer relationship management (CRM), customer valuation is a scoring process used to help a company determine which customers the company should target in order to maximize profit.

This directly relates to the scenario were looking at. Sheraton might see that this guy goes there a lot, and wants to make him feel like hes getting a great deal, so he will continue to stay there. Technically he is getting a good deal, but it isn't going to change Sheraton's profits much.

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Suppose that you have been given a summer job as an intern at Issac Aircams, a company that manufactures sophisticated spy camer
Viefleur [7K]

Answer:

Product cost are cost incurred in the manufacturing of a product while period cost are cost incurred for a period irrespective of the manufacturing activity.

1. Depreciation on salespersons cars.

Classification: Period cost

2. Rent on equipment used in the factory.

Classification: Product cost

3. Lubricants used for machine maintenance.

Classification: Product cost

4. Salaries of personnel who work in the finished goods warehouse.

Classification: Period cost

5. Soap and paper towels used by factory workers at the end of a shift.

Classification: Product cost

6. Factory supervisors salaries.

Classification: Product cost

7. Heat, water, and power consumed in the factory.

Classification: Product cost

8. Materials used for boxing products for shipment overseas. (Units are not normally boxed.)

Classification: Period cost

9. Advertising costs.

Classification: Period cost

10. Workers compensation insurance for factory employees.

Classification: Product cost

11. Depreciation on chairs and tables in the factory lunchroom.

Classification: Product cost

12. The wages of the receptionist in the administrative offices.

Classification: Period cost

13. Cost of leasing the corporate jet used by the company as executives.

Classification: Period cost

14. The cost of renting rooms at a Florida resort for the annual sales conference.

Classification: Period cost

15. The cost of packaging the company as product.

Classification: Product cost

3 0
2 years ago
You have been placed in charge of a large project. Shortened communication lines are required to ensure quick resolution of prob
Sphinxa [80]

Answer:

Pure project

Explanation:

A pure project management structure is one in which a team works full time on a project and the project manager of such project has full control of the project with very little control/interference from the top management levels.

This lesser interference from top management levels the more control and flexibility of the project managers towards accomplishing the project.

Cheers.

6 0
3 years ago
" what demographic and psychographic changes are creating business opportunities for new ventures
kkurt [141]
A major one is the increase in globalization.

now a days people can talk to anyone in any part of the world at any time they want for free and within an instant of when they think of it. Bills and payments can be made from the tap of a button. Someone can stay in their house there entire life and have everything they ever needed. this is being translated to the business world in massive ways.
4 0
3 years ago
Your investment has a 20% chance of earning a 30% rate of return, a 50% chance of earning a 10% rate of return, and a 30% chance
stellarik [79]

Answer:

9.2%

Explanation:

expected return of the investment = potential return x chance of each return happening

Expected return of the investment:

  • 20% chance of occurring x 30% potential return = 0.2 x 30% = 6%
  • 50% chance of occurring x 10% potential return = 0.5 x 10% = 5%
  • 30% chance of occurring x -6% potential return = 0.3 x -6% = -1.8%
  • total expected return = 9.2%
6 0
3 years ago
For the last two months thomas has been worried that something bad is going to happen. he can't pinpoint the source of this feel
yan [13]
Thomas may be suffering from generalised anxiety as far as the situation describes. Generalised anxiety disorder is defined as the excessive worrying of an aspect of life for a reason that is vague. They worry too much may it could either be family, studying, or even their health.
5 0
3 years ago
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