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alekssr [168]
3 years ago
12

A business traveler joined the Starwood Preferred Guest Program in order to earn points each time he stayed overnight in a Westi

n or Sheraton hotel. Once he has accumulated enough points, he can trade his points in for a free night's stay. As a member of this program, the traveler receives periodic updates on new hotels and learns of ways to earn additional points.
The marketing term that best describes this scenario is :

a. relationship marketing.

b. customer satisfaction promotion

c.customer valuation

d. supplier-consumer partnership
Business
1 answer:
Anton [14]3 years ago
4 0

Answer:

If it were up to me, i'd go with C, but feel free to correct me if i'm wrong

Explanation:

In customer relationship management (CRM), customer valuation is a scoring process used to help a company determine which customers the company should target in order to maximize profit.

This directly relates to the scenario were looking at. Sheraton might see that this guy goes there a lot, and wants to make him feel like hes getting a great deal, so he will continue to stay there. Technically he is getting a good deal, but it isn't going to change Sheraton's profits much.

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You win a lottery with a prize of $1.5 million. Unfortunately the prize is paid in 10 equal annual installments. The first payme
EastWind [94]

The prize is really worth $1,006,512.21.

<h3>What is present value?</h3>

Present value is the sum of cash flows discounted at the rate of interest or the discount rate.  The annual cash flows for the next 10 years = $1.5 million / 10 = 150,000

The present value can be determined using a financial calculator

Cash flow from year 1 to 10 = $150,000

Discount rate = 8%

Present value = $1,006,512.21

Here is the complete question: You win a lottery with a prize of $1.5 million. Unfortunately the prize is paid in 10 an¬nual installments. The first payment is next year. How much is the prize really worth? The discount rate is 8 percent.

To learn more about present value, please check: brainly.com/question/25748668

3 0
2 years ago
Selected data from the Florida Fruit Company are presented below: Total assets $1,500,000 Average total assets 1,850,000 Net inc
Mkey [24]

Answer:

13.5%

Explanation:

Relevant data provided for computing the profit margin which is here below:-

Net Income = $175,000

Net Sales = $1,300,000

The computation of profit margin is shown below:-

Profit Margin = (Net Income ÷ Net Sales) × 100

= ($175,000 ÷ $1,300,000) × 100

= 13.5%

Therefore for computing the profit margin we simply applied the above formula.

5 0
4 years ago
The process of a company gathering information about the competitive environment, including competitor’s plans, activities and p
jeyben [28]

Answer:

The correct answer is competitive intelligence.

Explanation:

Competitive intelligence is the systematic collection of open information, which once combined and analyzed provides a better understanding of the structure, culture, behavior, capabilities, and weaknesses of a competitor's firm.  

It is a very important activity because it helps companies to better understand how the business works. This way you can learn to be better than your competitors.

Companies use competitive intelligence to compare themselves with others, allowing them to make informed decisions. Most firms today realize the importance of knowing what their competitors are doing, and the information collected allows organizations to find out about their strengths and weaknesses.

3 0
3 years ago
A stadium sold 4000 tickets at 75$/ticket, 5350 tickets at 62$/ticket and, 7542 tickets at 49$/ticket. What was the total ticket
bixtya [17]

Answer:

4000x70=280000

5350x62=331700

7542x49=369558

add that all up to get $981258

Hope this helps!

6 0
3 years ago
A consumer contest is an example of Group of answer choices sales promotion. public relations. personal selling. indirect sellin
kirill [66]

In marketing, an example of a Sales promotion is a consumer context.

<h3>What is a Sales promotion?</h3>

This refers to strategy employed by a firm who uses a campaign or offer to increase the consumer;s interest or demand in its product

Because the consumer context involves making relevant offers when the customer is poised to make a purchase, this is an example of Sales promotion.

Therefore, the Option A is correct.

Read more about Sales promotion

<em>brainly.com/question/14772910</em>

#SPJ11

4 0
2 years ago
Read 2 more answers
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