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alekssr [168]
3 years ago
12

A business traveler joined the Starwood Preferred Guest Program in order to earn points each time he stayed overnight in a Westi

n or Sheraton hotel. Once he has accumulated enough points, he can trade his points in for a free night's stay. As a member of this program, the traveler receives periodic updates on new hotels and learns of ways to earn additional points.
The marketing term that best describes this scenario is :

a. relationship marketing.

b. customer satisfaction promotion

c.customer valuation

d. supplier-consumer partnership
Business
1 answer:
Anton [14]3 years ago
4 0

Answer:

If it were up to me, i'd go with C, but feel free to correct me if i'm wrong

Explanation:

In customer relationship management (CRM), customer valuation is a scoring process used to help a company determine which customers the company should target in order to maximize profit.

This directly relates to the scenario were looking at. Sheraton might see that this guy goes there a lot, and wants to make him feel like hes getting a great deal, so he will continue to stay there. Technically he is getting a good deal, but it isn't going to change Sheraton's profits much.

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Name one form of collusion
ExtremeBDS [4]

Answer:

price fixing

Explanation:

The collusion occurs when firms agree to collaborate in a way that disrupt markets such as fixing prices above the actual price to alter the equilibrium of the market

7 0
3 years ago
Read 2 more answers
An increase in a firm's tax rate will__________ if the firm has debt capital in its capital structure:
Temka [501]

Answer:

d. decrease the firm's WACC.

Explanation:

As per WACC formula

WACC = ( Weight of Common Equity x Cost of Common Equity ) + ( Weight of Common Debt x Cost of Common Debt x ( 1 - Tax rate ) ) + ( Weight of Preferred Equity x Cost of Preferred Equity )

By assuming the values to prove the answer

Weights

Common equity = 55%

Preferred Equity = 15%

Debt = 30%

Costs

Common equity = 15%

Preferred Equity = 8%

Debt = 12%

Tax rate is 15%

Placing values in the formula

WACC = ( 55% x 15% ) + ( 30% x 12% x ( 1 - 15% ) ) + ( 15% x 8% )

WACC = 8.25% + 3.06% + 1.2% = 12.51%

Keeping others values constant, Now increase the Tax rate to 25% and placing vlaues in the formula

WACC = ( 55% x 15% ) + ( 30% x 12% x ( 1 - 25% ) ) + ( 15% x 8% )

WACC = 8.25% + 2.7 + 1.2% = 12.15%

Hence the WACC is decreased from 12.51% to 12.15% when the tax rate is increased from 15% to 25% keeping other values constant.

7 0
3 years ago
Which trade strategy have developing countries used to replace commodity exports with exports such as processed primary products
Igoryamba

Answer: Export promotion

Explanation: Economic policies made by the government in other to encourage the sale and marketing of it's product or derivative of the nation's natural resources beyond the local market, allowing foreign or international trading of goods produced locally. With export promotion, commodity export which often involves selling raw materials as is, developing countries can take advantage of the several derivatives of a certain raw material before preparing for export which will boost revenue and also ensure that the local market get more in return. Export promotion strategies has allowed local industries sit up and rise to the challenge and compete with foreign rivals in the processing, production and manufacturing of goods.

3 0
3 years ago
Lauren is the owner of a bakery. Last year, her total revenue was $145,000, her rent was $12,000, her labor costs were $65,000,
Eddi Din [679]

Answer:

So if you subtract the cost of everything for her bakery she still comes out with making 53,000, so if she left she would not earn any profit because she would be making the same.

7 0
2 years ago
Simon Company’s year-end balance sheets follow.
klemol [59]

Answer:

The answer is given below;

Explanation:

Days sales in inventory-2017= Average Inventory/Cost of goods sold*365

                                =(115,000+85,000)/2/(458,674)/365

                                =(100,000/458,674)*365

                                =80 days

Days sales inventory 2016= (85,000+56,000)/2/(385,686)*365

                                            =(70,500/385,686)*365

                                             =67 days

3 0
3 years ago
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