Question

Well before the introduction of its Karma Drone, GoPRO conducted a thorough environmental scan and discovered a substantial increase in the number of consumers engaging in aerial drone photography. The discovery occurred in which stage of the new product development process a. Idea generation b. Business analysis c. New-product strategy d. Screening and evaluate e. Development

Answer 1

Answer:

The correct answer is letter "C": New-product strategy.

Explanation:

To analyze the possibilities of success of a new product, organizations tend to undergo research to confirm the impact of the new product to be introduced. Besides, it is imperative to find out what the opportunities and threats are. If the outcome is positive, the organization is likely to start looking for funds to start the project. Otherwise, the project remains as such.