Answer:
Note: See table attached to question below to fully understand
Marketing mix Business traveller Luxury traveller
element segment segment
<em>Product strategy</em> Luxury car SUV or Minivan
<em>Price strategy</em> Premium Saver
<em>Promotion strategy</em> Gold club Free car seat
<em>Place strategy</em> Airport hubs Park access
The correct answer is Passive or Interactive.
From the consumer’s perspective, the elements of an IMC strategy can be viewed as being either Passive or Interactive.
<h3>What do you understand about the concept of IMC strategy? </h3>
- Integrated Marketing Communication.
- It refers to a process of combining and uniting the different parts of communication like public relations, audience analytics, social media etc. to form a brand identity that remains like a constant.
- IMC helps the companies to work on multi-pronged marketing campaigns and identify the right audience and target that audience with right channels.
- It helps in building trust, it is very cost effective and it helps in improving efficiency.
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<u>C)</u><u> Geographic Segmentation.</u>
<h3><u>What does regional segmentation entail?</u></h3>
A marketing tactic known as geographic segmentation targets goods and services to local residents and business owners. It operates under the premise that locals have comparable needs, desires, and cultural factors. Brands may focus more pertinent marketing messages and acceptable items on customers who are then aware and more inclined to buy by learning what people in that area need.
<h3><u>What benefits does geographic segmentation offer?</u></h3>
- Large businesses can address the various needs and wants of clients in various regions thanks to geographic segmentation.
- Geographic segmentation makes it possible for small enterprises with tight finances to work more effectively.
- The process of geographic segmentation is simple.
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Answer:
b, c and a
Explanation:
Ability to pay principle refers to an economic principle that states that the amount of tax an individual pays should be <u>dependent on the level of burden the tax will create relative to the wealth</u> of the individual.
Based on the above definition, the first category will be:
1. Local property taxes support elementary and secondary schools. <em>This tax will definitely generate the biggest tax burden of the 3 cases in the scenario.</em>
2. An airport trust fund collects a tax on each plane ticket sold and uses the money to improve airports and the air traffic control system. <em>Obviously this tax will be of a higher burden than paying national park entrance fees but will not be as heavy as local property taxes</em>
3. Visitors to many national parks pay an entrance fee. <em>Park entrance fees will be of the lightest burden of the three cases in the scenario.</em>
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