Question

In societies across the world, some sort of social stratification is present where members of the society are differentiated from others. As a toilet paper company, we will look at social class and distinctions between them in terms of consumers purchasing behaviors. In general, societies social classes are determined and formed through a combination of a few factors such as income, wealth, occupation, and education. When marketing a commodity, like toilet paper, we must understand the distinction between these social classes and adapt specific marketing strategies to capitalize on opportunities in these marketplaces.

Answer 1

Answer: the poor goes for more cheaper product while the rich and educated goes for quality and expensive.

Explanation: so when drawing market strategy, we consider advertising products to the class of people we expect the information to be relevant to, and in some scenario, the worth of the information is a factor to be considered.

Social stratification is a really big idea or concept in business to be handled with care.