Question

Consumers are buying _______________ goods when they switch between brands of convenience goods out of boredom or the desire to change. Purchases may have been preplanned in that consumers "knew" they were going to purchase a specific product or brand but changed their minds in-store, deciding to try something different.

Answer 1

Answer:

Variety-seeking.

Explanation:

Consumers are buying variety-seeking goods when they switch between brands of convenience goods out of boredom or the desire to change. Purchases may have been pre-planned in that consumers "knew" they were going to purchase a specific product or brand but changed their minds in-store, deciding to try something different. Variety-seeking behavior is depicted by the consumers when they have very low involvement with in the buying process and there are significant differences are also present among brands. Consumers do lot of brand switching here. Consumers switch brands only for the sake of trying something new rather than dissatisfaction with the brand.