Question

Glasis is a type of paint made specifically for use on cars. An ad in Motor Trend magazine advising consumers to request their auto body shops to use Glasis paint is an example of how a company uses ________.
A) word-of-mouth influenceB) public relationsC) buzz marketingD) a push strategyE) a pull strategy

Answer 1

Answer: (E) Pull strategy

Explanation:

The pull strategy is one of the type of the marketing technique or the strategy in which the customers are pulled towards the product by using this strategy.

We use various types of mass media and the advertising for promoting the products and the services. It is also known as one of the type of channel strategy.

The main goal of the pull strategy is that by using various promotional tool we attract the consumers or user to the product and the services which is provided by an organization.

Therefore, Option (E) is correct.