Answer:
Central, Peripheral
Explanation:
The advert is intended to highlight the pros of the particular car. However, the ad agency recognizes that to convince prospective buyers they must explore different options to persuasion. The car's safety and gas mileage are the Central Route. The driving fun is the Peripheral
Answer:
13.86%
Explanation:
Calculation to determine the flotation-adjusted (net) cost of its new common stock
Using this formula
Cost of new common stock(re) = [d1 / stock price (1-flotation cost)] +g
Let plug in the formula
Cost of new common stock(re)= [$1.36 / 33.35 (1 – 0.065)]+0.094
Cost of new common stock(re)= [$1.36 / 33.35 (0.935)]+0.094
Cost of new common stock(re)= [$1.36/31.182)+0.094
Cost of new common stock(re)=0.04361+0.094
Cost of new common stock(re)=0.1376*100
Cost of new common stock(re)=13.76%
Therefore the flotation-adjusted (net) cost of its new common stock will be 13.76%
Answer:
No journal entries required
Explanation:
According to attorney estimation, the chances of winning the case are certain therefore no journal entry is required for adjustments since the chances of losing the case are very uncertain.
Stock;
coupon
face
bonds;
closing
maturity
Answer:
The correct answer is letter "A": demand curve to the right and make demand less elastic.
Explanation:
Investing in advertising has one goal: <em>increasing profits</em>. There are many ways of increasing the revenue of a company being the most common increasing the quantity demanded. However, increasing the quantity demanded -<em>moving the demand curve to the right</em>- implies bringing the prices down -<em>demand law</em>, but we do not know how the market will react.
Then, advertising should also help institutions marketing that will help them make their products less <em>elastic </em>or less prone to major changes in quantity demanded due to changes in price.