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shutvik [7]
3 years ago
6

A marketing campaign to target business travelers includes two advertising buys. One buy cost $4,600 and yielded 220 leads. The

other buy cost $6,700 and yielded 450 leads. What is the average cost per lead for these two buys
Business
1 answer:
Korvikt [17]3 years ago
3 0

Answer:

$20.90 & $14.88

Explanation:

The average cost per lead is the marketing expense incurred to acquire a new potential customer.  The average cost per or CPL is calculated using the formula total marketing spend / total number of leads. CPL helps identify the most efficient advertising channel.

For the first advertising buy, average cost per lead

=$4,600/220

=$20.90

For the second advertising buy

=$6700/450

=$14.88

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On December 31, 2016, Ditka Inc. had Retained Earnings of $285,800 before its closing entries were prepared and posted. During 2
lakkis [162]

Answer:

<u>Closing Entries Dated 31, 2016</u>

                                            Dr.             Cr.

Closing Income Accounts

Service revenue            $186,100

Interest revenue            $90,300

Income Summary                             $276,400

Closing Expense Accounts

Income Summary           $153,400

Supplies Expense                            $96,900

Advertising expenses                      $18,200

Salaries and wages                         $21,000

Income tax expense                        $17,300

Closing Income Summary Account

Income Summary           $123,000

Retained Earning                             $123,000

Closing Dividend Account

Retained Earning           $7,800

Dividend                                           $7,800

Explanation:

All the Income and Expenses accounts are closed to Income summary account. The net balance of income summary account is transferred to retained earning account. The dividend balance is also transferred to retained earning account to close it. Ultimately all the balances are netted off in retained earning account.

8 0
3 years ago
Many external costs occur because
Alexandra [31]

the Answer Is C , not sure if this is 100% correct

7 0
3 years ago
On November 1, 2021, Green Valley Farm entered into a contract to buy a $150,000 harvester from John Deere. The contract require
pickupchik [31]

Answer:

The multiple choices are missing from the question as shown below:

credit to Accounts Receivable for $150,000

credit to Sales Revenue for $150,000.

credit to Unearned Sales Revenue for $150,000.

debit to Unearned Sales Revenue for $150,000.

The correct option is credit to unearned sales revenue of $150,000

Explanation:

The accrual concept of accounting used by professionals the world over,requires that revenue be recognized when the seller has discharged his obligations to the buyer,that when goods are delivered to the buyer.

However, the upfront of receipt of cash by John Deere cannot be termed sales since the obligation of delivering harvester has not been fulfilled,as a result the amount received would termed unearned sales revenue, a liability until the delivery takes place.

The appropriate entries are :

Dr Cash                                         $150,000

Cr Unearned sales revenue                             $150,000

3 0
3 years ago
What are the steps to create a new estimate in QuickBooks Online?
Stolb23 [73]
Go to Sales, then select All Sales. Find and select the desired estimate from the Money Bar. Change the Estimate Status from Closedto Accepted.
...
Select Acceptedfrom the Status drop-down arrow.
When you see, The Transaction you are editing is linked to others. ...
Select Save and close.
Add the estimate to a new invoice.
3 0
3 years ago
Indicate whether the following statement(s) applies to microeconomics or macroeconomics:a. The unemployment rate in the United S
mihalych1998 [28]

Answer:

a. The unemployment rate in the United States was 9.7 percent in March 2010. - <em>Macroeconomics</em>

b. A U.S. software firm discharged 15 workers last month and transferred the work to India. - <em>Microeconomics</em>

c. An unexpected freeze in central Florida reduced the citrus crop and caused the price of oranges to rise. - <em>Microeconomics</em>

d. U.S. output, adjusted for inflation, decreased by 2.4 percent in 2009. - <em>Macroeconomics</em>

e. Last week, Wells Fargo Bank lowered its interest rate on business loans by one-half of 1 percentage point. - <em>Microeconomics</em>

f. The consumer price index rose by 2.7 percent from December 2008 to December 2009. - <em>Macroeconomics</em>

Explanation:

Microeconomics refers to the study of economics at an individual, group or company level. Microeconomics focuses on issues that affect individuals and companies.

On the other hand, macroeconomics refers to the study of a national economy as a whole and focuses on issues that affect the nation or state as a whole.

8 0
3 years ago
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