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shutvik [7]
3 years ago
6

A marketing campaign to target business travelers includes two advertising buys. One buy cost $4,600 and yielded 220 leads. The

other buy cost $6,700 and yielded 450 leads. What is the average cost per lead for these two buys
Business
1 answer:
Korvikt [17]3 years ago
3 0

Answer:

$20.90 & $14.88

Explanation:

The average cost per lead is the marketing expense incurred to acquire a new potential customer.  The average cost per or CPL is calculated using the formula total marketing spend / total number of leads. CPL helps identify the most efficient advertising channel.

For the first advertising buy, average cost per lead

=$4,600/220

=$20.90

For the second advertising buy

=$6700/450

=$14.88

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Hutter Corporation declared a $0.50 per share cash dividend on its common shares. The company has 31,000 shares authorized, 15,6
notsponge [240]

Answer:

Dr Retained earnings  $6,200

Cr Dividends payable               $6,200

Explanation:

The shares entitled to dividends payment are those outstanding as at when dividends were declared,that is those shares in issue as at the date of dividend declaration,in essence only the outstanding shares of  12,400 are entitled to dividend payment of $0.50 per share.

The amount of dividend payment=$0.50*12,400=$6,200

The total dividends declared of $6,200 would be debited to retained earnings and credited to dividends payable until the payment date when the cash would be settled.

7 0
3 years ago
Tyrell Company issued callable bonds with a par value of $24,000. The call option requires Tyrell to pay a call premium of $500
Wittaler [7]

Answer:

case 1)

bonds payable    24,000

loss on retirement 5,000

        discount on BP           4,500

       cash                           24,500

case 2)

bonds payable    24,000 debit

premium on BP      1,000 debit

        gain on retirement        500 credit

       cash                           24,500 credit

Explanation:

we are going to write off the bonds payable and their discount account

we also debit the cash account for the amount of cash outlay to retire the bond

the difference between cash and the carrying value will be the loss on retirement when lower

and a gain on retirement when higher.

case 1)

carrying value              19,500

total cash outlay        (24,500)

loss on retirement       (5,000)

case 2)

carrying value              25,000

total cash outlay         (24,500)

gain on retrement             500

3 0
3 years ago
Driver Products recently paid its annual dividend of $2, and reported an ROE of 15%. The firm pays out 50% of its earnings as di
iragen [17]

Answer:

$29.70

Explanation:

Retention ratio = 1 - payout ratio

= ( 1  -0.5 )

= 0.5

Growth rate, g = ROE × Retention ratio

= 0.15 × 0.5

= 0.075

= 7.5%  

Required return = Risk - free rate + [ Beta × (Market rate- risk-free rate) ]

= 2.5% + 1.44 × (11% - 2.5%)

= 14.74%

Intrinsic value = \frac{\textup{D1}}{\textup{(Required return-Growth rate)
}}

=\frac{\textup{2}\times(1+0.075)}{\textup{(0.1474-0.075)
}}

= 29.69 ≈ $29.70

5 0
3 years ago
14.Outline four features that constitutes a market <br>​
ICE Princess25 [194]

Answer:

as

Explanation:

8 0
3 years ago
Which type of visual aid would you use to show changes over time?
son4ous [18]
A plot in Cartesian axes.
This kind of graph has two exes: x (horizontal) and y (vertical). X represents the independent variable, in this case: time. Y represents the dependent variable, which is the one that is changing over time. For example, you can make this graph with temperature along the year. You will usually have higher temperatures in summer, which will be represented in the upper part of the graph, and lower temperatures in winter, which will be represented in the bottom part of the graph. January will be on the left and December will be on the right.
6 0
3 years ago
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