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shutvik [7]
3 years ago
6

A marketing campaign to target business travelers includes two advertising buys. One buy cost $4,600 and yielded 220 leads. The

other buy cost $6,700 and yielded 450 leads. What is the average cost per lead for these two buys
Business
1 answer:
Korvikt [17]3 years ago
3 0

Answer:

$20.90 & $14.88

Explanation:

The average cost per lead is the marketing expense incurred to acquire a new potential customer.  The average cost per or CPL is calculated using the formula total marketing spend / total number of leads. CPL helps identify the most efficient advertising channel.

For the first advertising buy, average cost per lead

=$4,600/220

=$20.90

For the second advertising buy

=$6700/450

=$14.88

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Castille Corp. purchases, for $600,000, land upon which a building and a dilapidated shed are situated. Castille plans to use th
Alchen [17]

Answer:

b. $120,800.00

Explanation:

Cost of the land $ 600,000/-

Associated expenses:

Razing down the shed: $ 5000

income from scrap: $ 1000

Total expenses $ 4000

The total cost of land =600,000+4000= $ 604,000

Tax allocation: land and building $ 500,000

land allocation will be: 100,000/500,000 x$ 604,000

     =0.2x604,000

     =$120,800.00

5 0
3 years ago
How does a market surplus affect prices and consumer demand for a product?
s2008m [1.1K]

Answer

<u>Market surplus will lower the prices for goods and increase the consumer quantity demand for the products.</u>

Explanation

A market surplus is when there is excess supply. The quantity supply in this case is greater than the quantity demanded. Producers will be faced with a hard time to sell all their goods. This will make them lower their prices to make their products more appealing to consumers. Firms will also have to lower market prices in order to stay competitive. In response to the reduced prices, consumers will increase the quantity demanded thus moving the market to an equilibrium price and quantity. This is a case where excess supply has exerted a downward pressure on the prices of the products.



8 0
3 years ago
Magna Carta was the result of the king's disastrous foreign policy and overzealous financial administration. John had suffered a
Korvikt [17]

Answer:

The correct answer is  A. King John’s poor financial decisions and loss of territory

Explanation:

4 0
3 years ago
Read 2 more answers
What will happen if the current asset price is greater than the present value of income? Question 2 options: Buyers will bid the
Inessa05 [86]

Answer:

The answer is:  Buyers will bid the asset's price down until it equals the present value of income.

Explanation:

As the current asset price is greater than the present value of income, it is overpriced.

So, seller is much willing to sell at this price, however, buyers does not want to buy asset at this price as they only want to purchase it at the price equals to the present value of its income.

So, Buyers will bid the asset's price down until it equals the present value of income which is the level they are willing to buy and also at which the seller is willing to sell also.

5 0
3 years ago
Assume you are to receive a 30-year annuity with annual payments of $2,000. The first payment will be received at the end of Yea
max2010maxim [7]

Answer:

Total FV= $678.615.02

Explanation:

<u>First, we need to calculate the value of the annuity at the end of the last payment:</u>

FV= {A*[(1+i)^n-1]}/i

A= annual deposit

FV= {2,000*[(1.06^30) - 1]} / 0.06

FV= $158,116.37

<u>Now, the total future value after 25 years:</u>

FV= PV*(1 + i)^n

FV= 158,116.37*(1.06^25)

FV= $678.615.02

6 0
2 years ago
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