1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
shutvik [7]
3 years ago
6

A marketing campaign to target business travelers includes two advertising buys. One buy cost $4,600 and yielded 220 leads. The

other buy cost $6,700 and yielded 450 leads. What is the average cost per lead for these two buys
Business
1 answer:
Korvikt [17]3 years ago
3 0

Answer:

$20.90 & $14.88

Explanation:

The average cost per lead is the marketing expense incurred to acquire a new potential customer.  The average cost per or CPL is calculated using the formula total marketing spend / total number of leads. CPL helps identify the most efficient advertising channel.

For the first advertising buy, average cost per lead

=$4,600/220

=$20.90

For the second advertising buy

=$6700/450

=$14.88

You might be interested in
Explain five reasons that may cause a company to redeem its own shares ​
pochemuha
- Companies buyback shares for a variety of reasons, including firm consolidation, increased equity value, and to appear more financially appealing.


-The disadvantage of buybacks is that they are frequently financed with debt, putting a burden on cash flow.


-Stock repurchases can have a modestly favorable impact on the economy as a whole.
4 0
2 years ago
Insurance policies often contain a covenant of good faith and fair dealing. Even if the clause is not in the policy, often court
Oxana [17]

Answer:

The <em>covenant of good faith and fair dealing</em> simply requires all the parties to a contract to deal in an even-handed manner such that one party's action does not frustrate the other or prevent the other from getting the benefits of that contract.

In insurance, this covenant is sometimes captured under the heading <em>Uberrima fides</em>. This is a Latin phrase meaning <em>"Utmost Good Faith".</em>

In insurance, this covenant is legally binding on all parties to ensure they each reveal every information that is material to the acceptance or rejection of the risk (on the part of the Insurer) whilst on the part of the Insured the insurer is required to be explicit regarding the terms of the policy as well as the calculations by which the premium is arrived at.

For example, if an Insurance company is looking at covering someone under it's Life Insurance Policy, the person taking out the contract must disclose whether or not the Insured has any latent health issues which might shorten their lifespan. If there is such a condition, the Insurance company may still take on the risk albeit at a relatively higher rate than a client without such medical conditions.

 

An Insurance Company may breach this covenant if they delay or refuse to reasonable settle claims due to the Insured. It may also arise if the Insurance company by some technical manipulation intentionally under settles an Insurance claim.

If for instance, a Comprehensive Insurance Policy files a valid claim, the Insurer may be liable for negligence and or intentional wrongdoing.

Cheers!

6 0
3 years ago
Which of the following provides a suite of integrated software modules for finance and accounting, human resources, manufacturin
IrinaVladis [17]

Answer:

b) ERP

Explanation:

Enterprise Resource Planning is a business management software that allows an organization to use a system of integrated applications to manage the business and automate many office functions related to technology. A typical example of an ERP is SAP ERP.

8 0
3 years ago
A landscaping company accepts MasterCard as payment for $1,000 worth of services. MasterCard charges a service fee of 2 percent.
Novosadov [1.4K]

Answer:

Dr   Cash     1020

               Cr         Service revenue   1000

               Cr          Service fee           20

Explanation:

 Service fee is expense of individual who is purchasing not store's expense.

- Total cash received by store is $ 1020 because 2% is service charges by master card,its is income of master card not store so store will treat as liability.

The only revenue of store is $1000.

3 0
3 years ago
Liz offers to sell max her ipad for $200. max says, "okay, but only if you include the case and other accessories." max has:
Brut [27]
Max has 250$ because the case for a iPad is at least 20$
5 0
4 years ago
Other questions:
  • Suppose market demand and supply are given by Qd = 100 − 2P and Qs = 5 + 3P. If the government sets a price floor of $30 and agr
    5·1 answer
  • In March, Kelly Company had the following unit production costs: materials $12 and conversion costs $8. On March 1, it had zero
    15·1 answer
  • Jake accepted a management trainee position at Opelika Resorts, a real estate development company. Corporate management believes
    8·1 answer
  • The amount of fica tax that employers must pay is twice the amount of the fica taxes withheld from their employees. true or fals
    7·1 answer
  • 1. An ATM card is used on January 24 to withdraw cash. What is the balance after this transaction?
    14·1 answer
  • Mexican american farm workers in california organized ________ to demand higher pay from their employers
    14·1 answer
  • Young children are permitted to work in the manufacturing of soccer balls in Pakistan, but this would not be legal in the United
    12·1 answer
  • Elliot is suing Acme, Inc., for a breach of contract, but because Acme has very little in assets, he asks the court to pierce th
    8·1 answer
  • Out line four roles played by entrepreneurs in Kenya​
    5·1 answer
  • Which of the following is NOT one of the factors complicating the techniques for addressing the fixed-position layout?
    10·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!