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shutvik [7]
3 years ago
6

A marketing campaign to target business travelers includes two advertising buys. One buy cost $4,600 and yielded 220 leads. The

other buy cost $6,700 and yielded 450 leads. What is the average cost per lead for these two buys
Business
1 answer:
Korvikt [17]3 years ago
3 0

Answer:

$20.90 & $14.88

Explanation:

The average cost per lead is the marketing expense incurred to acquire a new potential customer.  The average cost per or CPL is calculated using the formula total marketing spend / total number of leads. CPL helps identify the most efficient advertising channel.

For the first advertising buy, average cost per lead

=$4,600/220

=$20.90

For the second advertising buy

=$6700/450

=$14.88

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Perfect competition is the term used to describe: an industry in which a few price-taking firms produce identical products. an i
Olenka [21]
An industry in which numerous price-taking firms produce identical products.
8 0
3 years ago
Concord Corporation had 807000 shares of common stock outstanding at December 31, 2021. In addition, it had 150000 stock options
Radda [10]

Answer:

846,000 shares

Explanation:

According to the scenario, computation of the given data are as follows:

Outstanding common stock = 807,000 shares

Outstanding option stock = 150,000

option price = $37

Market price of common stock = $50

So, 150,000 - (150,000 × $37 ÷ 50)

= 150,000 - 111,000

= 39,000

So, Number of shares = 807,000 + 39,000

= 846,000 shares

7 0
3 years ago
2. Explain what happens to the demand curve
astraxan [27]

Answer:

The law of demand states that consumers will request more of a product if its price decreases. For supplement goods, an increase in the price of one will increase demand for the other. The demand curve for apples will react as follows.

Explanation:

<u>A). More people begin to prefer apples to oranges.</u>

Should peoples' preference change to apples, the demand for oranges will decrease while that of apples will increase. The demand curve is downward sloping. If demand increases, the demand curve will shift to the right. It is also referred to as moving outwards. In this case, the demand curve for apples will shift to the right.

B) <u>The price of peaches rises (because peaches are a substitute for apples).</u>

Substitutes imply a good can be used in place of another. If the price of a substitute increases, it demands decreases. The demand for the substitute good will go up. An increase in the price of peaches will increase the demand for apples. As a result, the demand curve will shift outwards. In other words, shift to the right.

C. People's incomes rise (and apples are a normal good).

Demand for normal goods increase as the people's income rises. More people will afford to buy apples. If people are now earning more, the demand for apples will go up. The demand curve will shift to the right to indicate a surge in demand.

5 0
3 years ago
Base Electronics buys 5,000 shares of stock in Blue Mission Company for $10 per share on January 2 of the current year. Base own
denpristay [2]

Answer:

December 31

  • Dr Equity Investments account (Blue Mission) 34,000
  • Cr Revenue from Investments account 34,000

Explanation:

Since Base owns 34% of Blue, they should record 34% of Blue's net income = $100,000 x 34% = $34,000

December 31

Dr Equity Investments account (Blue Mission) 34,000

Cr Revenue from Investments account 34,000

Equity investments account is an asset account and it increases, therefore it should be debited.

Revenue from investments is a revenue account and all revenue is credited.

7 0
3 years ago
The Smiths are purchasing a completely furnished cottage on a lake. They have obtained a deed of trust loan to cover the price o
Pachacha [2.7K]

The type of financing that includes the purchasing of furnished cottage on a lake with the full deed is called as a package deed of trust

Explanation:

Package deed of trust will involve the third party and they will serve as the trustee in between the lender and the borrower and the property will be in the hands of the trustee until the lender pay off the the loan

This will transferred with the legal property and they will hold the security loan and it will be made equitable and the title will remain with the borrower until they pay of the money

8 0
3 years ago
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