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shutvik [7]
3 years ago
6

A marketing campaign to target business travelers includes two advertising buys. One buy cost $4,600 and yielded 220 leads. The

other buy cost $6,700 and yielded 450 leads. What is the average cost per lead for these two buys
Business
1 answer:
Korvikt [17]3 years ago
3 0

Answer:

$20.90 & $14.88

Explanation:

The average cost per lead is the marketing expense incurred to acquire a new potential customer.  The average cost per or CPL is calculated using the formula total marketing spend / total number of leads. CPL helps identify the most efficient advertising channel.

For the first advertising buy, average cost per lead

=$4,600/220

=$20.90

For the second advertising buy

=$6700/450

=$14.88

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There are numerous exceptions to the parol evidence rule, with perhaps the most common being when ________ evidence serves to cl
jeka94

The parol evidence rule has many exceptions, with possibly the most prevalent one being when <u>oral</u> evidence serves to clear up a(n) <u>ambiguous</u> part of an  agreement.

More about the parol evidence rule:

The parol evidence rule is a principle of Anglo-American common law that controls the types of evidence that parties to a contract dispute may provide in an effort to ascertain the precise terms of the contract.

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7 0
1 year ago
Prepare the journal entry for the issuance of these bonds. Assume the bonds are issued for cash on January 1, 2017. Garcia Compa
algol13

Answer:

Dr Cash $332,775

Cr Bonds payable $290,000

Cr Premium on bonds payable $42,775

Explanation:

Preparation of the journal entry to record the issuance of these bonds. Assume the bonds are issued for cash on January 1, 2017

Based on the information given the journal entry to record the issuance of these bonds will be:

Dr Cash ($290000/100*114.75) $332,775

Cr Bonds payable $290,000

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(To record issuance of bonds)

3 0
2 years ago
How does imports, exports and balance of trade relate​
skelet666 [1.2K]

Answer:

See explanation section

Explanation:

Export - When a country ships its domestic products (Goods and Services) to another country, after meeting the demand of the domestic people, for processing, using, and selling those, the term refers to export.

Import - When a country brings other countries' products in order to fulfill the demand of its population, it is coined as an import.

Balance of Trade - When there is a difference between the country's net monetary value of exports and imports, it is called the balance of trade. If export exceeds the import, there will be a trade surplus. On the other hand, when import exceeds the export, there will be a trade deficit.

6 0
3 years ago
Morgan Company uses the perpetual inventory system and the gross method of recording sales discounts. Morgan Company sold $60,00
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Answer:

$60,000

Explanation:

Given that

Sale value of the merchandise = $60,000

Credit terms =  2/10, n/30

The cost of the merchandise sold = $45,000

So by considering the above information

The amount which is credited to account receivable is $60,000 as under the gross method the sale is recorded at the actual value of the inventory sold without considering the discount adjustment

6 0
3 years ago
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What would it imply if the economy was in its initial state?

Points inside the curve indicate inefficiency, waste, and underutilization of capacity.

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Since we are measuring in physical units, a point outside the curve indicates that something is impossible.

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8 0
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