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Amanda [17]
3 years ago
15

The marketing people at Ben and Jerry's Ice Cream Company believe that if they lower the price of their Cherry Garcia flavor ice

cream by 25 percent, the quantity demanded will increase by 5 percent. If they are correct in their belief, then__________
Business
1 answer:
Ksenya-84 [330]3 years ago
8 0

Answer:

The correct answer is: their total revenue will decrease if they lower the price.

Explanation:

A price elasticity equal to one means that sales go up (or down) by the same percentage as the price goes down (or goes up). In this case the total income will not be affected.

An elasticity greater than one means that sales (x) rise (or fall) in greater proportion than the price falls (or rises). In this case the total income goes up. An elasticity of less than one means that sales rise (or fall) in a smaller proportion to the percentage at which the receipt falls (or goes up). In this case the total income decreases. Therefore, to know the result or the effects of a price variation it is very important to know the elasticity.

When the company varies the price of a good, you should consider studying the possible effects of that variation on the demand of the other products of the company.

In summary, we can say that the price drop as a marketing strategy is only usable when the demand for the product is relatively elastic and the company does not compromise its profitability; while the company when it starts a price increase must know the possible responses of the competition, because if it is chosen, it knows that the market will respond especially if there is a leader who usually sets the guidelines when setting prices and conditions of sale, thereby facilitating stability to the sector.

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liraira [26]
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3 0
3 years ago
Read 2 more answers
Crane Company can produce and sell only one of the following two products: Oven Contribution Hours Required Margin Per Unit Muff
Makovka662 [10]

The question is reproduced in the table below for clarity                        

                               Oven                                  Contribution

                         Hours Required                 Margin Per Unit

Muffins                        0.2                                           $4

Coffee Cakes        0.3                                        $5

Answer:

Total contribution margin = $ 60,000.00

Explanation:

<em>When a business is faced with a problem of shortage of a resource which can be used to produced more than one product type, to maximize the use of the resource , the business should allocate it for production purpose in  such a way that it maximizes the contribution per unit of the scare resource.</em>

Therefore Crane Company should alocate the oven hours to maximise the contribution per unit of oven hour. This is done as follows:

Step 1

<em>Calculate he contribution per oven hour and rank the product</em>

                                                                      cont/hr                   ranking

Muffin                        $4/0.2 hour =              20                     <em> 1st</em>

Coffee cakes                 $5/0.3 hour=        16.67                      2nd

<em>Because Muffin generates the highest contribution per hour of Oven, Crane should allocate all the resource to it</em>

Step 2

<em>Calculate the Total contribution from the production of Muffin</em>

Total contribution margin = 20 per her × 3000

                                        = $ 60,000.00

8 0
3 years ago
Read 2 more answers
On july 1, rainbow painting service borrows money from eighth national bank on a 8-month, $40,000, 5% note. interest and princip
Kobotan [32]
Given:
July 1 borrowed money from eight national bank on 8-month, 40,000, 5% note.
Interest and principal is all due on February 28 
No journal entries were made. 

Recognizing cash and notes payable.
                               Debit     Credit
Cash                      40,000
  Notes Payable                   40,000

Interest on Notes payable
Interest Expense      1,333
   Interest Payable                   1,333

Recognizing interest owed but not yet paid.

40,000 * 5% * 8/12 = 1,333

On February:
Notes Payable       40,000
Interest Payable       1,333
    Cash                                 41,333
4 0
3 years ago
If I were a salesmen, how could I sell 10 boxes of burritos?
Alja [10]
You can make posters and signs that can show ppl you sell them or get a food truck !
6 0
3 years ago
XZYY, Inc. currently has an issue of bonds outstanding that will mature in 31 years. The bonds have a face value of $1,000 and a
Mamont248 [21]

Answer:

7.31%

Explanation:

The question is pointing at the bond's yield to maturity.

The yield to maturity can be computed using the rate formula in excel as provided below:

=rate(nper,pmt,-pv,fv)

nper is the number of times the bond would pay annual coupons which is 31

pmt is the annual coupon payment i.e $1000*8.0%=$80.00

pv is the current price of the bond which is $1,084

fv is the face value of the bond which is $1,000

=rate(31,80,-1084,1000)=7.31%

The yield to maturity is 7.31%

That is the annual rate of return for an investor that holds the bond till maturity.

3 0
3 years ago
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