<u>Rules- </u>
There are many ways that people can influence our behavior, but perhaps one of the most important is that the presence of others seems to set up expectations
We do not expect people to behave randomly but to behave in certain ways in particular situations. Each social situation entails its own particular set of expectations about the “proper” way to behave. Such expectations can vary from group to group.
One way in which these expectations become apparent is when we look at the roles that people play in society.
<u>Norms- </u>Social norms are the unwritten rules of beliefs, attitudes, and behaviors that are considered acceptable in a particular social group or culture. Norms provide us with an expected idea of how to behave, and function to provide order and predictability in society. For example, we expect students to arrive to a lesson on time and complete their work.
The idea of norms provides a key to understanding social influence in general and conformity in particular. Social norms are the accepted standards of behavior of social groups.
These groups range from friendship and workgroups to nation-states. behavior which fulfills these norms is called conformity, and most of the time roles and norms are powerful ways of understanding and predicting what people will do.
There are norms defining appropriate behavior for every social group. For example, students, neighbors and patients in a hospital are all aware of the norms governing behavior. And as the individual moves from one group to another, their behavior changes accordingly.
Norms provide order in society. It is difficult to see how human society could operate without social norms. Human beings need norms to guide and direct their behavior, to provide order and predictability in social relationships and to make sense of and understanding of each other’s actions. These are some of the reasons why most people, most of the time, conform to social norms.
The theory of social contract brought everyone together and united the america’s , this was during world war 3
Answer:
Marketing is the strategy that is used by companies in order to be able to promote, and also influence consumers, to buy that company´s either products, services, or both. Given that the main purpose of marketing is not just to promote, but to convince consumers to buy a company´s products, especially over their competition, then they must use all elements that play a role in a person´s lifestyle to convince them in their favor. Culture is probably one of the most important factors with which a company can convince a consumer.
If a product, or service, is created and geared towards resolving the difficulties of a person, but it does so taking into account that person´s beliefs, customs, traditions and ways of thinking, then it will be much more likely to become the choice for that person. A company will offer its products and services, therefore, taking into account the culture of the people where they are going, and their marketing strategies will focus on those cultural aspects that will further convince the person to buy.
