Answer:
b. analytics
Explanation:
-Hits are the amount of times that a website or program has been accessed.
-Analytics refers to the analysis of data to be able to make favorable decisions.
Cookies are files that are saved in a computer that are used to track the activity of a user in a website.
-Benchmaking is a technique in which a company compares its performance with businesses in the same industry.
According to this, the answer is that website administrators relay on analytics, which is data such as the number of users who commented on, shared, viewed, or liked webpage content.