Question

What two key words in the definition of advertising are crucial to understanding how advertising fits into the promotion mix?A. personal and communicationB. paid and communicationC. nonpaid and nonpersonalD. paid and nonpersonalE. nonpaid and personal

Answer 1

Answer:

D. paid and nonpersonal

Explanation:

Remember the promotional mix involves several activities such as public relations, sales promotion and others.

But advertising is not usually free, it is a paid service for the promotion of ideas of a sponsor to large audiences. This large audience receive such information from a non personal point of view such as banner ads, billboards, television etc.

Thus, this key words rightly fits into the promotion mix.