Options:
A) have sold more output in the local market and less at the internet auction site.
B) do nothing until it acquires more information on costs.
C) have sold less output in the local market and more on the internet auction site.
D) sell less in both markets until marginal revenue is zero.
E) sell more in both markets until marginal cost is zero
Answer:
C) have sold less output in the local market and more on the internet auction site.
Explanation:
Price discrimination is not something that most firms can do, since you need to be able to set different prices depending on your customer. Monopolies are generally able to set the price of their products, and many times they are also able to carry out third degree price discrimination (sell their products at different prices depending on the customer).
In this case, if the monopoly wanted to sell more units, then it would nee to lower its prices, but since this specific monopolist is selling all its output, then what it needs to do is shift its sales channel and continue to carry out price discrimination policies since they are very efficient at doing so. Eventually if they want to sell more on the internet, they will probably have to lower their prices a little to increase internet demand, but they have a lot of room to do so. The difference in marginal revenue is quite large (50%), so even if they lower their prices a little, their total revenue should still increase.
