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ASHA 777 [7]
4 years ago
14

The diffusion of innovation curve shows the typical distribution of adoption for five different categories of consumers. Rank th

e order of these consumers, starting with the first group on the top and ending with the last adopter group on the bottom.
Business
1 answer:
Sveta_85 [38]4 years ago
4 0

Answer:

Innovators, Early Adopters, Early Majority, Late Majority, Late Mass

Explanation:

The adoption (diffusion) of innovation follows an S curve, with regards to time. It has following ranked consumer categories

  • Innovators : Innovators, technologists, who have created & developed the product
  • Early Adopters : Who are the visionaries of the product market expansion
  • Early Majority : The pragmatists, who collect & distribute the product, give its critique
  • Late Majority : The conservatives, who join the product market based on proper speculative analysis
  • Late Mass : The most inactive, late market joiners, who joined late because they are sceptics (were sceptical).
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