Question

Logitech was founded with the knowledge and resources to accelerate its participation and investment in the global marketplace; it was able to export products soon after being established in market niches in which it competed with long-established firms. This is an example of a(n) _______. a. export agent b. contract manufacturer c. trading company d. born global e. strategic alliance

Answer 1

Answer:

Born global is the correct answer.

Explanation:

As asked in the question, a born global company could be defined as the one that sets the goal of becoming global since the very beginning. It also takes advantage of the resources it has and, since the goal is to compete in a global market, the born global company will have to run against long-established firms; letter D fits that description, and that is why it is correct.