Being a son or a daughter is your role, but the expectation that you show to your parents is your attitude.
Phoenicia's greatest legacy to the world is to develop the alphabet in order to create a writing system that use symbols to represent sounds for the Phoenicians.
Military chief, the power to veto laws
Answer: roles
Explanation: Gender roles can be described as a set of social character, attitude, behavior or actions which are attributed or considered rational or appropriate for a particular sex.
In the scenario above the advertisement seems to exhibit the exploitation of gender or sex roles by focusing content of it's advertisement towards male children, showcasing the the inclination of the male gender towards driving, imaginative thinking and exploration.