Question

Genepa Corporation manufactures home appliances and other electronic products. Genepa is planning to introduce a new refrigerator model. The marketing manager at Genepa has developed a marketing plan for this new product and wants to communicate this plan to all the employees in the marketing department. Which of the following is most likely to be the best form of communication for communicating this plan?
a) non-verbal communication.
b) oral communication.
c) written communication.
d) grapevine communication.
e) lateral communication.

Answer 1

Answer:

C. Written communication

Explanation:

Written communication involves communicating or interacting through writings using circular, journals, letters, reports as the medium. It involves conveying a message through written words or symbols. In this case, its important for the marketing manager to use written communication in disseminating the information he wants to his workers because it's often permanent and verifiable, thus creating a permanent record of evidence. Information written can be stored for long periods, and the marketing plan by the manager is something that may involve a long period of time. Therefore, the written communication can be referenced whenever there's need to go back to the plan to check specific details.