Answer:
a. Sales promotions have increased because of competition in emerging markets.
Explanation:
Competition in emerging markets is <u>irrelevant for sales promotions</u>. If you are present in a particular market, competition in other markets won't affect the efficiency of your sales promotions.
On the other hand, other statements are correct. Sales promotions are a great tool to hinder consumer price resistance, as they emphasize the benefits of the product and make the whole promotion more convincing.
Technology upgrades vastly affect and improve sales promotions (use of AR/VR in promotions, media, AI...). The wider market of ad agencies gives companies a better choice (with a more competitive price) of agencies that will conduct the sales promotions.
Answer:
National Franchise Mediation program ( D )
Explanation:
The National Franchise Mediation program is charged with the responsibility of resolving disagreements/issues arising in the Franchise system of business between the Franchisor ( owner of the business name ) and the Franchisee ( buyer of the business name ) outside the court of law.
The National Franchise mediation program will arbitrate the dispute between Mario Dean and Wendy by listening to the various complaints that would be reported by both Wendy and Mario Dean before giving out a fair , just and impartial ruling on the dispute brought before it. the National Franchise Mediation program is a very vital program for the survival of the Franchise system of business.
Answer:
All answers are correct except Money Supply
Explanation:
Fiscal policy affects aggregate demand through government spending and taxes. Government may increase taxes to increase revenue or discourage the consumption of a product. On the flipside, they may reduce taxes to stimulate spending, redistribute income, increase aggregate demand among other objectives.
Money supply is a monetary policy and it is used by the central bank to achieve certain objectives (reduce inflation, stimulate growth, increase demand, etc.)
Government spending is a fiscal policy that government uses to achieve a set of objectives (i.e. to supply goods and services that are not provided by the market or private sector – construct bridges, provide health facilities, social programmes for the poor among others).
Taxes – Tax is a fiscal policy tool used by the government to generate revenue, encourage or discourage the consumption of certain products or affect aggregate demand through income redistribution.
Trade policy could be in the form taxes (i.e. tariffs, import duties, custom duties among others). Trade policy is a fiscal policy as government can use it to control aggregate demand by placing embargo on the importation of certain products to reduce the demand of such products in the local economy.
Answer:
Most flexible.
Explanation:
Price is considered to be the variable in the marketing mix that is most flexible because unlike other elements of production, it can be easily changed. An organization can decide to either raise or lower it's price depending on the nature of the market.
In Marketing, price can be defined as the amount or value that is being exchanged usually money, in order to acquire goods in a business transaction.
Answer:
The correct answer is option B.
Explanation:
A price elasticity of demand is always negative for normal goods. It indicates that the price increase causes demand to fall.
The price elasticity less than 1 means demand is less elastic or inelastic. In other words, a change in price will lead to a smaller change in demand.
Similarly, a price elasticity greater than 1 means demand is highly elastic. So a change in price will lead to a greater change in demand.
Since, afternoon shows have less elastic or inelastic demand, the theatre should charge higher price for them.
While, the evening shows are highly elastic so the theatre should charge lower price.
In this way theatre can maximize total revenue.
