Question

A sales proposal is likely to be considered as effective when it: Group of answer choices requires interpretation by the customer due to usage of the seller's company jargon. has a logical flow that a customer can easily follow. is written in a flat and technical manner. uses the same template for all customers. appropriately assumes what is important to a buyer, without asking the buyer.

Answer 1

Answer:

has a logical flow that a customer can easily follow.

Explanation:

No matter how good the deal is, if the customer cannot understand it, then it's no good. Customers must be able to understand what you are offering to them, and they must feel that their needs are being addressed by your offer.

A sales proposal is only going to be effective if it focuses on satisfying the customer's needs and how the customer perceives value. Canned proposals are usually not very effective since they are basically similar for every type of customer, it pays little attention to the buyer's requests or needs. Written proposals provide permanent record of the offer, intentions and possible claims.

But a salespersons ability to uniquely address a buyers problems and needs can make a huge difference during a sales presentation and proposal.