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Ksenya-84 [330]
3 years ago
8

Foreign _____ involves a firm buying the rights to produce, promote, and use the domestic firm's trademark/patents in a defined

geographical area as long as there is agreement on specific operating procedures. Answer
a. strategic contracting
b. franchising
c. exporting
d. outsourcing
Business
1 answer:
VARVARA [1.3K]3 years ago
6 0
The answer is B. Franchising

Licensing also use a similiar Model. But The Difference is When you do a Franchising , The company that own the trademark will give as support to aid the franchise. They also make sure that each branches do not cannibalized each others' profit.

In a Licensing model, the company who own the trademark won't give you any support whatsoever.
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