Question

Losing a customer once means losing the entire stream of possible purchases that the customer would make over an extended period of patronage." The above statement specifically indicates loss in terms of _____
a. customer-perceived value
b. marketing offerings
c. partner relationship management
d. customer lifetime value
e. value proposition

Answer 1

Answer: (D) Customer lifetime value  

Explanation:

 The customer lifetime value is the term, which refers to the overall profit  of an organization and this type of method also helps in estimating the customer monetary in the business.

The customer lifetime value is basically using the predictive analytical method for analyzing the relationship with the consumers.

The customer lifetime value is refers to the metric of net profit in an organization and it also helps in making various types of decision in an organization in terms of development, marketing and the customer support.

 Therefore, Option (D) is correct answer.