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Aliun [14]
3 years ago
10

Which step in the STP process develops descriptions of the different segments, which helps firms better understand the customer

profiles in each segment?
Business
1 answer:
Nookie1986 [14]3 years ago
7 0

Answer: Step Four - Construct Segments Profile

Explanation:

When practical market segments have been resolved, segment profiles are then created. Segment profiles are point by point depictions of the purchasers in the segments – portraying their needs, behaviors, preferences for the goods, socio economics, shopping styles, etc. This is much similarly that the age accomplices of Baby Boomers, Generation X and Generation Y have a name.

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False

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