Question

All of the following are ways to collect useful marketing research information except

Answer 1

Answer:

impulsively stopping persons on the street to inquire about their buying habits

Explanation:

For businesses which are to be started, conducting marketing research can help the business know the products that would generate profits while for existing businesses, market research help companies to determine if their customers are satisfied with their services. Ways of conducting market research are:

• Conducting interviews through phone calls or person to person.
• sending questionnaires by mail or placing them online
• Conducting online surveys
• Buying information from commercial or governmental data sources.

Using information from commercial or governmental data sources may not be reliable because it may be outdated.