Before launching its latest line of health drinks, a beverage manufacturer provided free samples of the health drinks to familie
s. It then conducted a survey with mostly open-ended questions in which the participants were asked about their first impressions about the drinks. This is an example of ________ research.
Qualitative research is a type of research method that involves the collection and evaluation of qualitative data, which are non-numerical. This type of research is naturalistic, which involves having a real standing of things the way they are naturally, in order to have a deep understanding.
Using of open ended questions would make consumers choose their own words, and enable the manufacturer to understand the consumers first impression better.
Smoking can affect the lungs and give you lung cancer. When someone smokes, they would inhale the smoke, causing the smoke from the cigarettes to go into your lungs.
