Question

Coca-Cola sells two zero-calorie versions of Coke: Diet Coke and Coke Zero. It has chosen to attempt to appeal to men with Coke Zero. In addition to launching an ad campaign featuring men enjoying Coke Zero, Coca-Cola also designed a masculine looking can for Coke Zero, with bold red lettering on a black background. This specially designed can is an example of
Select one:
a. positioning.
b. segmentation.
c. a market segment.
d. market penetration.
e. targeting.

Answer 1

Answer: Positioning.

Explanation:

The Coke Zero's Can masculine design and bold color combination is a technique used to build an impression in the mind of their target consumers which are the men, that the Coke Zero is man's drink. This is a typical example of positioning where a company builds a certain impression about their product in the mind of their consumers.