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Deffense [45]
2 years ago
14

Coca-Cola sells two zero-calorie versions of Coke: Diet Coke and Coke Zero. It has chosen to attempt to appeal to men with Coke

Zero. In addition to launching an ad campaign featuring men enjoying Coke Zero, Coca-Cola also designed a masculine looking can for Coke Zero, with bold red lettering on a black background. This specially designed can is an example of
Select one:
a. positioning.
b. segmentation.
c. a market segment.
d. market penetration.
e. targeting.
Business
1 answer:
pentagon [3]2 years ago
4 0

Answer: Positioning.

Explanation:

The Coke Zero's Can masculine design and bold color combination is a technique used to build an impression in the mind of their target consumers which are the men, that the Coke Zero is man's drink. This is a typical example of positioning where a company builds a certain impression about their product in the mind of their consumers.

You might be interested in
What would happen to the equilibrium price and quantity of lattés if coffee shops began using a machine that reduced the amount
UkoKoshka [18]

Answer:

.d. The equilibrium quantity would increase, and the effect on equilibrium price would be ambiguous.

Explanation:

The use of the machine would increase the supply of lattes and price falls. The supply curve would shift to the right. If scientists discover that coffees reduce heart attack, the demand for coffee would increase and price would increase. The demand curve would shift to the right.

The combined effect would be a rise in equilibrium quantity and an indeterminate effect on equilibrium price.

I hope my answer helps you

7 0
3 years ago
If a cost's step-cost behavior follows very narrow steps, the costs may be approximated using:
Alex777 [14]

Answer:

The correct answer is (C) straight variable cost assumptions.

Explanation:

If the total cost increases with small increases in activity, it may be referred to as a step-variable cost.

6 0
2 years ago
Martinez Corporation commenced operations in early 2020. The corporation incurred $48,500 of costs such as fees to underwriters,
igomit [66]

Answer:

See below.

Explanation:

Since the expenses are related to the formation of the business, we first capitalize these expenses and record them in our balance sheet as,

Debit Intangible Assets (Formation) by $48,500

Credit Cash/Bank by $48,500

This records an asset for the year of operation.

We amortize or depreciate these type of capitalized costs over a defined period of time. Assuming that we write off the entire cost by the end of first year we will record amortization as,

Debit Amortization expense/Income statement by $48,500

Credit Intangible Assets (Formation) by $48,500

Hope that helps.

7 0
3 years ago
Your immediate supervisor is a nice person. He helps you solve your problems and gives valuable advice. You admire your supervis
ryzh [129]

Answer:

(E)

Explanation:

Referent power is effective in any form of business activity. It is something which inspires the employees and to see their managers as a role model. In the above example, my supervisor has referent power over me because I consider him my role model. Some supervisors have certain interpersonal skills which help them to become a role model and a good manager.

3 0
3 years ago
You are planning your retirement in 15 years. You plan to retire with $3,000,000 and your retirement account earns 4.8% compound
Maslowich

Answer:

The retirement fund will last for 33 years and 7 months

Explanation:

We need to solve for time in an ordinary annuity

C \times \frac{1-(1+r)^{-time} }{rate} = PV\\

C  $15,000.00

rate 0.004 (4.8% divide by 12 month)

PV $3,000,000

time n

15,000 \times \frac{1-(1+0.004)^{-n} }{0.004} = 3,000,000\\

we clear for n as much as we can and solve

(1+0.004)^{-n}= 1-\frac{3,000,000\times0.004}{15,000}

(1+0.004)^{-n}= 0.20

now we use logarithmic properties to solve for n:

-n= \frac{log0.2}{log(1+0.004)

-403.16  

this will be a value in months so we divide by 12 to get it annually

403/12 = 33,5833

we convert the residual to months:

0.5833 x 12 = 6.996 = 7 months

6 0
3 years ago
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