Question

Naomi is the IMC manager for a chain of regional income tax service providers. Franchisees pay a percentage of their revenue to an IMC account allocated to her. As she establishes the short-term goals for her firm's IMC efforts, her goals are likely to include

Answer 1

Answer:

Explanation:

An IMC manager or Integrated Marketing Communications Manager is responsible for ensuring that all forms of communications and messages are carefully linked together so that they all work in harmony. This role's main short term goals include generating inquiries, increasing awareness, and prompting trial of the firm's products.