The price elasticity of a good will tend to be larger if the fewer number of substitute goods will be available.
The cross elasticity of demand for substitute goods is always positive because the demand of one good increases at the time when the price for the substitute good increases however the cross elasticity of demand for complementary goods is always negative.
For example, if the price of coffee rises, the quantity demanded for tea which is the best substitute of coffee beverage will increase as consumers will switch to a less expensive but the substitutable alternative.
This is reflected in the cross elasticity of the demand formula, as both the numerator which is the percentage change in the demand of tea and denominator which is the price of coffee shows a positive increase.
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Answer:
a. The power and influence of industry driving forces
Explanation:
As per Michael Porter, there exist five competitive forces that influence competition in an industry. The five forces as per Porter are:
- Potential entrants
- Industry competitors
- Customers
- Substitutes
- Suppliers
Potential entrants refers to the risk of new entrants in the market.
Industry competitors refers to the extent of rivalry and competition between existing firms.
Customers relate to the negotiating or bargaining power of the customers and to what extent they exercise such power.
Substitutes refer to the emergence of substitute products in the market which may drive down a firm's sales.
Suppliers relate to the bargaining power exercised by suppliers with respect to inputs.
Explanation:
Wisynco Group Limited has 1,500 total employees across all of its locations and generates $195.02 million in sales (USD).
