Answer: Vertical Supply Channel Conflict
Estee Lauder Co.now sells most of its flagship products directly online. This choice, made around 2000, resulted in substantial __________ with the various high-end retailers.
Horizontal supply chain conflict.
Vertical supply chain conflict.
Vertical channel dissonance.
Contract re-negotiations.
Explanation:
Vertical Supply Channel Conflict occurs between members of different supply channel levels. For example, between a manufacturer and a wholesaler or between a wholesaler and a retailer.
This is the type of conflict that arose from Estee Lauder's decision to sell online directly to customers.
Horizontal Supply Channel Conflict occurs between members of the same channel level. An example is two retailers selling the same brand in the same shopping mall.
Answer: False
Explanation:
The statement that "BMW and United Airlines cannot be considered in the same industry analysis because they compete in different industries" is wrong.
It should be noted that both of them are in the mobility industry. The mobility industry refers to the industry which covers the broad range of the organisations which provide products and services thar are used to support domestic and international relocations and assignments.
Answer:
The correct answer is letter "C": does not have physical substance, yet often is very valuable.
Explanation:
Physically, intangible assets do not exist but they are important since they represent potential revenue. Types of intangible assets include brand recognition, intellectual property and legitimate patents such as patents, trademarks, and copyrights. Intangible Assets do not have value for accounting recording purposes.
Answer: misconception
Explanation:
A misconception is simply a misunderstanding, a mistaken thought or idea. Misconception is an opinion or a view by s person which is incorrect based on the faulty thinking of the person.
For example, Jane will finish high school the following year and therefore, won't need to further her education. This is an example of misconception.
Answer:
A commercial for the drink SunnyD explains how nutritious it is in comparison to other, more "sugary" drinks. While children under 12 are the most likely consumers of SunnyD, the commercial is aimed at mothers. These mothers represent SunnyD's target market.
Explanation:
Marketing is a way in which the producer can provide information about it's goods and service to the customers. The marketing channels can either be direct or indirect depending on which strategy works best for the company. The major reason for marketing is to provide more information about the product and services to cover a larger audience. There is always potential in marketing to convert an audience to a loyal customers depending on the effectiveness of the marketing strategy. More customers usually translates to an increase in sales, and ultimately to an increase in profits. Increased profits is a reflection on business success since most companies get into competitive business to make profits. An example of marketing strategy that is often is used is target marketing.
Target marketing is a type of communication with your potential customers that involves providing more information to a select group of people in the market. This is done by tailoring the message in such a way to ensure that it is directed towards that particular group of people. In the question above, the commercial is made in a certain way to target mothers and possibly convert them to loyal customers.
