Question

The marketing concept involves:____________ a) focusing on customers' wants so that the organization can distinguish its product (or products) from the competitors' products b) satisfying management's needs and wants with the idea of maximizing profits in the short run selling as much product as possible c) under the assumption that people will buy more goods and services if aggressive selling techniques are used selling as much as possible d) under the assumption that consumers will buy more at lower prices focusing on production in order to increase product quality and lower prices

Answer 1

Answer:

The correct answer is A. Focusing on customer's wants so that the organization can distinguish its product (or products) from the competitors' products.

Explanation:

Specifically, the marketing concept involves the following:

1. Focusing on the needs and wants of the customers so the organization can distinguish its product(s) from competitors’ offerings. Products can be goods, services, or ideas.
2. Integrating all of the organization’s activities, including production and promotion, to satisfy these wants and needs
3. Achieving long-term goals for the organization by satisfying customer wants and needs legally and responsibly