Question

Albert and Alberta love the University of Florida and want to support the school in every way. They always like to drink Gatorade after they are done working out at the gym. The gym decides not carry Gatorade in their vending machines anymore and switches to Powerade. Albert and Alberta refuse to drink anything but Gatorade so they switch their gym membership to one that carries Gatorade. Albert and Alberta are portraying what component of Brand Equity?A. LoyaltyB. AssociationsC.Product BrandD. AwarenessE.Perceived Quality

Answer 1

Answer:

A. Loyalty

Explanation:

Brand Equity is the term used to describe the identity of a specific brand that has been built to be recognized and followed by its customers with loyalty.

Loyalty related to Brand Equity is the main factor in placing product quality and image as one of the company's marketing strategies. This is because it makes the consumer "fall in love" with the product offered, refusing to exchange it for similar ones, but who do not have the same identity. An example of this can be seen in the question above, where Albert and Alberta refuse to stay at a gym that does not offer their favorite drink. Because of this, they prefer to leave this gym and look for one that provides the drink they want.

Answer 2

Answer:

The correct answer is letter "A": Loyalty.

Explanation:

American doctor and University of Florida Professor J. Robert Cade (1927-2007) and his research team created energy drink Gatorade in 1965 after observing Gator football players getting sick during Florida heats.  

As Albert and Alberta love the University of Florida they are likely to be identified with any iconic item from that University. Thus, if they usually drink Gatorade it will be difficult for them to accept any other rehydration drink other than Gatorade. By changing gym memberships just because in their current gym they do not offer Gatorade they are showing loyalty to the University of Florida.