Question

Competitor intelligence is:

Answer 1

Competitor intelligence is the set of data and information the firm gathers to better understand competitors' objectives, strategies, assumptions, and capabilities.

Answer: Option D

Explanation:

No organisation can grow in isolation in today’s time of globalisation; therefore, it becomes essential for every organisation to be aware of the happening of the outside world.

This purpose is served by Competitive Intelligence which analyses the set of information pertaining to the competitor, their customers, technology, etc.  It is a legal and ethical business practise unlike industrial espionage which is considered illegal.

External business environment is the focus area of this practise. It helps the organisation to identify risks and the opportunities which are out there in the market.