Answer:
conflict of loyalty
Explanation:
In simple words, conflict of loyalty refers to a specific type of situation in which an individual faces a conflict of interest due to having loyalty towards two different parties which have different goals and objectives.
This scenario usually happens when someone in authority has to make a decision that can affect party he or she have personal relation or with the other party with with which that individual have a professional relation.
As per the modern theories, under such scenarios, individual in authority should favor professional relations over personal relations.
Answer:
A short-term inducement of value offered to arouse interest in buying a product or service
Explanation:
Sales promotion can be defined as a process of trying to get a potential customer to buy the product by persuading them. Sales promotion a short-term tactic used for the purpose of boosting sales. As a method of building long-term customer loyalty, it is barely suitable. Sales promotions are aimed at getting consumers interested in purchasing a product or service.
Answer:
C) the competitive-parity method
Explanation:
Based on the scenario, it can be said that the method of promotional budgeting that the owner wants to use is known as the competitive-parity method. This method basically describes taking the total budget amount that a competitor is allocating towards marketing and spending that exact same amount for your own company's marketing.
Answer: a rate commensurate with the risk level of the project.
Explanation:
When computing the net present value of the new project, we should note that the cash flows should be discounted using a rate that is commensurate with the risk level of the project.
Since it is a new project and it possesses risks that are unrelated to those of the current firm's product, the risk that pertains to the project level should be used in the discounting to get the net present value.
