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vredina [299]
3 years ago
13

If Ben & Jerry’s sold more units of its Bonnaroo Buzz Fair Trade-sourced super premium ice cream to U.S. consumers as a resu

lt of increased promotion while keeping its price per pint the same, it would be using a __________ strategy. A. Product development
B. Market development
C. Market penetration
D. Diversification
E. Market saturation
Business
1 answer:
Solnce55 [7]3 years ago
5 0

Answer:

C. Market penetration

Explanation:

Market penetration is a strategy used by an existing seller in a market to increase their market share. Market penetration can be achieved by promotion, price, and distribution improvement.

In this instance Ben & Jerry’s used promotion to penetrate the market and sold more units of its Bonnaroo Buzz Fair Trade-sourced super premium ice cream while maintaining same price.

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The process of developing budget estimates by requiring managers to estimate sales, production, and other operating data as thou
user100 [1]

Answer:

Zero based budgeting

Explanation:

Zero-based budgeting is a process of developing budget estimates by requiring managers to estimate sales, production, and other operating data as though operations were being initiated for the first time.

It is time consuming compared to other method of budgeting ( traditional).

Zero-based budgeting (ZBB) is a method of budgeting where income less expenditure is equal to zero.

It is a budgeting in which all expenses must be justified for each new period. It is detail-oriented.

Zero-based budgeting can be used to lower costs by avoiding blanket increases or decreases to a prior period's budget.

zero-based budgeting may be a rolling process done over several years.

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3 years ago
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The manager of a chain of fast-food restaurants has noticed that the number of breakfast customers has fallen by 50 percent in t
Darya [45]

Answer:

c. make an accurate diagnosis of what is causing the problem

Explanation:

The manager of the fast-food restaurant should understand the underlying problem first. Working on the assumption that it's because of a competitor marketing campaign may not give the desired results.  A customer's preference may change due to many reasons.

The manager should make an accurate diagnosis of the problem first. With a precise reason as to why customers as fleeing, then he can develop a counter-strategy. Retaining the current member of the crew will not reverse the situation. Reducing prices may affect profitability, which is not the desired result. With low prices, some customers may question the quality of the breakfast.

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Hello, this would be credit
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