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vredina [299]
3 years ago
13

If Ben & Jerry’s sold more units of its Bonnaroo Buzz Fair Trade-sourced super premium ice cream to U.S. consumers as a resu

lt of increased promotion while keeping its price per pint the same, it would be using a __________ strategy. A. Product development
B. Market development
C. Market penetration
D. Diversification
E. Market saturation
Business
1 answer:
Solnce55 [7]3 years ago
5 0

Answer:

C. Market penetration

Explanation:

Market penetration is a strategy used by an existing seller in a market to increase their market share. Market penetration can be achieved by promotion, price, and distribution improvement.

In this instance Ben & Jerry’s used promotion to penetrate the market and sold more units of its Bonnaroo Buzz Fair Trade-sourced super premium ice cream while maintaining same price.

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Gary had developed an extremely successful advertising and promotion campaign for a client in the United States. The client want
evablogger [386]

Answer:

differences in languages, customs, and culture might make the campaign meaningless and ineffective in some markets.

Explanation:

Cultural uniqueness should be considered by the client before the campaign is rolled out globally.

Due to culture shock the content that will be effective in attracting clients in the United States may have an opposite effect in another country.

So before global rollout, the campaigns should be customised to each culture that it is targeting to reduce rejection rate due to culturally unaccepted content.

5 0
4 years ago
Jessica Marshall, the CEO of ABD Oil Drilling Inc., decides to set aside an amount of $10,000 from the company's annual profits
Travka [436]

Answer:

corporate philanthropy.

Explanation:

Corporate philanthropy refers to an act done by a corporation or business organization with a motive to promote the welfare of a society by charitable donations of funds

Since in the question it is mentioned that the Jessica already aside the amount of $10,000 for the nonprofit organization and already it meets the requirement of government to contribute 4% of the company revenue for the social benefits

So this given situation represents the corporate philanthropy.

3 0
3 years ago
The threat of direct competition tends to be high whenAnswers: there are few firms in an industry and these firms tend to be une
Natasha2012 [34]

Answer:

When firms are unable to differentiate their products

Explanation:

Direct competition is also known as perfect competition which occurs when two or more firms produce and sell the commodities that are not in anyway different. This makes the buyers not have preference for any of the product as the commodities are largely the same.

However, when firms can differentiate their products, they now more in perfect competition but now in indirect competition or monopolistically competitive market. Indirect competition therefore occurs when firms sell differentiated products which are not really the same because they are branded but these products can provide the same satisfaction to the need of the consumer.

Therefore, the threat of direct competition tends to be high when when firms are unable to differentiate their products.

I wish you the best.

7 0
3 years ago
A firm, with an 18% cost of capital, is considering thefollowing projects (on January 1, 2011):Jan. 1, 2011, Cash outflow (000's
Aleks [24]

Answer:

<em>c. $(265,460)</em>

Explanation:

The net present value of Project A shall be determined as needed.

The cash inflow of 31 December 2015 is five years from the current cash outflow and the net present value method uses the 18 per cent capital cost of the company.

The current value factor for 18 percent for 5 years is.4371, and $7.400,000 times.4371 is equivalent to $3.234.540, which is $265.460 lower than the current cash outflow of $3.5 million.

4 0
3 years ago
Swann Company sold a delivery truck on April 1, 2016. Swann had acquired the truck on January 1, 2012, for $45,500. At acquisiti
olganol [36]

Answer:

1.

Journal Entries

a.

Dr. Cash_________________$11,125

Dr. Accumulated Depreciation $36,125

Cr. Truck ________________ $45,500

Cr. Gain on Disposal ________$1,750

b.

Dr. Cash_________________$7,525

Dr. Loss on Disposal ________$1,850

Dr. Accumulated Depreciation $36,125

Cr. Truck ________________ $45,500

2.

a.

The gain is reported as a realized gain in the income statement after operating income for the period.

b.

The loss is reported as a realized loss in the income statement after operating income for the period.

Explanation:

1.

We need to calculate the depreciation for the 3 months of 2016.

Depreciation for the period = ( ( Initial cost -Residual Value ) / Useful life ) x Time Fraction = ( ( $45,500 -$3,000 ) / 5 ) x 3/12 = $2,125

Book Value on April 1, 2016 = Book Value on December 31, 2015 - Depreciation for 2016 = $11,500 - $2,125 = $9,375

Accumulated Depreciation = Initial cost - Book value = $45,500 - $9,375 = $36,125

Now compare The bok value o sale price to calculate the gain or losss

a.

Gain = Sale Value - Book value = $11,125 - $9,375 = $1,750

b.

Loss = Book Value - Sale value = $9,375 - $7,525 = $1,850

2.

4 0
3 years ago
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