Question

Neiman Marcus uses time-released atomizers which spray a lavender scent in the lingerie department. The managers say it enhances the customer's shopping experience, soothes shoppers, and even increases sales. Which of the following design objectives would this practice most likely satisfy?
A. Design should consider cost versus value.
B. Design should be flexible.
C. Design should be consistent with the retailer's strategy.
D. Design should positively influence consumer behavior.
E. Design should include aromatherapy.

Answer 1

Answer:

D.

Explanation:

Based on the information provided within the question it can be said that the design should positively influence consumer behavior. This is because it has been implemented specifically for this. Marcus hopes that the smell would put customers at ease and make them like the store as well as the products more, which in term would increase sales.