Question

In a marketing context, customers seek a fair return in goods and/or services for their hard-earned money and scarce time. They are seeking ______, which reflects the relationship of benefits to costs, or what you get for what you give.

Answer 1

Answer:

the answer is They are seeking Economic Value.

Explanation:

In a marketing context, customers seek a fair return in goods and/or services for their hard-earned money and scarce time. They are seeking value, which reflects the relationship of benefits to costs, or what you get for what you give.

Value is variable, lets zero in on Economic Value since the subject is effective demand from a customer.

Economic Value is the worth or benefit derived from a product or service paid for. It could be comfort, pleasure, satisfaction, relief from pain, etc.

It is directly proportional to the amount paid for. Therefore, greater value attracts higher cost and vice versa.