Question

Associated Supermarkets operates a large chain of stores across several midwestern states. While Associated doesn't actually produce any canned foods, it markets a line of foods under its own brand name that were actually produced by another company. Associated canned foods represent a_________.

Answer 1

Answer: dealer (private) brand

               

Explanation: In simple words, private brand refers to the products that are exclusively manufactured by a separate entity for a particular retail store or chain.

Such products are sold by that retail brand in its own name and are generally priced lower than other similar products that are offers in the market.

People tend to have a perception that such products are of low quality due to non reliability of the manufacturer and lower prices but this way of thinking is changing rapidly.