Question

Merlin Frodo has been doing custom piercings and tattoos for over thirty years. His home and place of business is a garage in the harbor district of Seattle, Washington. He keeps meticulous records of every job he has ever completed. These have been entered into a computerized accounting information system that his accountant refers to as a "data warehouse." Merlin is considering adding scarification to his service offerings and has asked his accountant to identify past customers who might be likely candidates for this service. Merlin wants his accountant to engage in A) customer auditing. B) customer resource management. C) data mining. D) enterprise resource planning.

Answer 1

Answer:

C.

Explanation:

Data mining is the process of extracting information from the company´s various databases and reorganizing it for porposes other than what the databases were originally intended for.

It provides a means of extracting previously unknown, predictive information from the base of accessible data in data warehouse.

Data mining process is different for different organizations depending upon the nature of the data and organization.

Data mining tools are sophisticated, automated algorithms to discover hidden patterns, correlations, and relationships among organizational data.