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alukav5142 [94]
3 years ago
8

Blue Ridge Crafters is a co-operative that distributes traditional household furnishings, such as home-spun textiles, hand-throw

n pottery, and hand-carved wood items. These items invariably are more expensive than mass-produced goods with similar functions, but customers prefer the artistry in Blue Ridge's goods. Because of subtle variations in color and grain, customers typically insist on handling these goods before committing to a sale. Each artisan decides which products to make. Blue Ridge relies on sales parties for about 20% and craft fairs for about 60% of its sales, with the remainder sold through a combination outlet-exhibit along a popular vacation route and independent boutiques and art galleries. Blue Ridge is considering admitting metalworkers to the cooperative, who will add hand-forged fireplace tools, latches, light fixtures, and iron gates to its product line. Of the following, what best describes this strategy?
A) Concentric diversification strategy.
B) Conglomerate diversification strategy.
C) Horizontal growth strategy.
D) Profit strategy.
Business
1 answer:
Harman [31]3 years ago
5 0

Answer:

C) Horizontal growth strategy.

Explanation:

In the given situation, blue ridge would added non related products for the customers who already purchased it from them. Also it shows the concept of one-stop shop i.e. catering should be provided to all rounds requirement for the customers who visited them

Therefore as per the given scenario, the option c is correct

And, the same would be considered

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You should establish it immediately
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3 years ago
​elena is a regular customer at cuppo' coffee. she is the first customer to enter the coffee shop every morning and spends $10 f
Vera_Pavlovna [14]

Answer:

The management can make Elena a loyalty card holder or loyalty program member.

Explanation:

A customer loyalty program refers to a kind of reward program offered by a company to it's those customers who frequently purchase it's products or avail it's services.

Usually, under such loyalty programs, a customer is provided with a loyalty card, wherein for each purchases he/she makes, some loyalty points are earned. These loyalty points can collectively be redeemed later on, in the form of discounts.

So, in the current case, since elena is a frequent buyer of coffee on routine basis, the management can include her in their customer loyalty program and provide her with a loyalty card.

Such card will provide her with rewards and would make her feel privileged, strengthen her bond of loyalty with cuppo' coffee and may lead to increased customer share.

4 0
3 years ago
Many online stream services allow customers to use their service of limited for 30 days. This strategy tries to increase the dif
Vadim26 [7]

Answer:

trialability

Explanation:

trialability is the strategy used to try to increase the diffusion of new format using the service

8 0
2 years ago
Woodwick Company issues 9%, five-year bonds, on December 31, 2014, with a par value of $96,000 and semi-annual interest payments
ad-work [718]

Answer:

A) The issuance of bonds on December 31, 2016.

Dr Cash 104,031

    Cr Bonds payable 96,000

    Cr Premium on bonds payable 8,031

B) The first interest payment on June 30, 2017.

Dr Interest expense 3,517

Dr Premium on bonds payable 803

    Cr Cash 4,320

C) The second interest payment on December 31, 2017.

Dr Interest expense 3,517

Dr Premium on bonds payable 803

    Cr Cash 4,320

4 0
3 years ago
Recognition of normal balances The following items appeared in the accounting records of the Tape Box, a retail music store that
WINSTONCH [101]

Answer:

a. The DVDs, CDs, albums, and video games held for sale to customers.

Classification: Assets

b. A long-term loan owed to Citizens Bank.

Classification: Liability

c. Promotional costs to publicize a concert.

Classification: Expense

d. Daily sales of merchandise sold

Classification: Revenue

e. Amounts due from customers

Classification: Asset

f. Land held as an investment

Classification: Asset

g. A new computer purchased for office use.

Classification: Expense

h. Amounts to be paid in 10 days to suppliers

Classification: Liability

i. Amounts paid to property owner for rent.

Classification: Expense

4 0
2 years ago
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