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alukav5142 [94]
3 years ago
8

Blue Ridge Crafters is a co-operative that distributes traditional household furnishings, such as home-spun textiles, hand-throw

n pottery, and hand-carved wood items. These items invariably are more expensive than mass-produced goods with similar functions, but customers prefer the artistry in Blue Ridge's goods. Because of subtle variations in color and grain, customers typically insist on handling these goods before committing to a sale. Each artisan decides which products to make. Blue Ridge relies on sales parties for about 20% and craft fairs for about 60% of its sales, with the remainder sold through a combination outlet-exhibit along a popular vacation route and independent boutiques and art galleries. Blue Ridge is considering admitting metalworkers to the cooperative, who will add hand-forged fireplace tools, latches, light fixtures, and iron gates to its product line. Of the following, what best describes this strategy?
A) Concentric diversification strategy.
B) Conglomerate diversification strategy.
C) Horizontal growth strategy.
D) Profit strategy.
Business
1 answer:
Harman [31]3 years ago
5 0

Answer:

C) Horizontal growth strategy.

Explanation:

In the given situation, blue ridge would added non related products for the customers who already purchased it from them. Also it shows the concept of one-stop shop i.e. catering should be provided to all rounds requirement for the customers who visited them

Therefore as per the given scenario, the option c is correct

And, the same would be considered

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The correct answer to this open question is the following.

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In the workplace, everything is based on the smart and efficient use of time. No time must be wasted in the workplace.

Individual effort is important in the American culture, but the team effort, the concept of being a good team player is very important under the following premise: teams can accomplish more than individuals.

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In economics, a good is anything that satisfies a person's needs and provides utility, such to a customer buying a satisfying product. Services that cannot be transferred and transferable products are two categories that are frequently distinguished. When a good is helpful to people but is in short supply compared to demand, it is said to be a "economic good" and requires human effort to attain.  Free things, on the other hand, like air, are always available and don't require any deliberate effort to obtain. Private goods include anything a person owns or uses on a regular basis that is unrelated to food, such as televisions, living room furnishings, wallets, cell phones, etc.

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