Answer: B. Full Service Agency
Explanation: The above agency would provide all the necessary services to its clients -an extensive range of marketing, communications, and promotions services, including planning, creating, and producing the advertising; performing research; and selecting media?
Answer:
The correct answer is (B) Price.
Explanation:
The price is a marketing variable that comes to synthesize, in a large number of cases, the commercial policy of the company. On the one hand, we have the needs of the market, set in a product, with certain attributes; on the other, we have the production process, with the consequent costs and profitability objectives set. That is why the company must be in charge, in principle, of setting the price it deems most appropriate.
For the potential customer, the value of the product is expressed in objective and subjective terms, since it has a very particular scale when computing the different attributes of which it is composed, hence the denomination of expensive or cheap it gives them. However, for the company the price is a very important element in its marketing mix strategy, along with the product, distribution and promotion.
These are some of my personal benifits of strategic management process:
It allows organizations to be proactive rather than reactive. A strategic plan allows organizations to foresee their future and to prepare accordingly.
It sets up a sense of direction.
It increases operational efficiency.
It helps to increase market share and profitability.
It can make a business more durable.
I hope it helped you!
Monopolistic competition is the economic market model with many sellers selling similar, but not identical, products. The demand curve of monopolistic competition is elastic because although the firms are selling differentiated products, many are still close substitutes, so if one firm raises its price too high, many of its customers will switch to products made by other firms. This elasticity of demand makes it similar to pure competition where elasticity is perfect. Demand is not perfectly elastic because a monopolistic competitor has fewer rivals then would be the case for perfect competition, and because the products are differentiated to some degree, so they are not perfect substitutes.
Monopolistic competition has a downward sloping demand curve. Thus, just as for a pure monopoly, its marginal revenue will always be less than the market price, because it can only increase demand by lowering prices, but by doing so, it must lower the prices of all units of its product. Hence, monopolistically competitive firms maximize profits or minimize losses by producing that quantity where marginal revenue equals marginal cost, both over the short run and the long run.
