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Murljashka [212]
3 years ago
15

T-mobile would like to increase spending to acquire customers. Jessica, the head of marketing department, knows that 20% of cust

omers leave company every year based on data and simulation. She does not want to overspend so she decide to acquire customers whose CLV equals or exceeds $5000. If Karly is expected to bring $2000 annual margin, the company should not spend more than ___________________ to acquire her as a new customer. Assume that the company's discount rate is 20% per year. Group of answer choices A. $500 B. $800 C. $1000 D. $1200 E. $1500
Business
1 answer:
Softa [21]3 years ago
8 0

Answer:

C. $1000

Explanation:

Given that;

20% of customers leave company every year

Jessica  decide to acquire customers whose CLV equals or exceeds $5000

If Karly is expected to bring $2000 annual margin

assuming  that the company's discount rate is 20% /year =0.2/ year

The objective is to determine the amount the company will  spend to acquire her (i,e Karly) as a new customer.

The amount the company will spend to acquire her as a new customer is :

= amount of CLV  × discount rate

= $5000 × 0.2

= $1000

Thus, the company should not spend more than  <u> $1000  </u>  to acquire her as a new customer

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Two manufacturers, denoted 1 and 2, are competing for 100 identical customers. Each manufacturer chooses both the price and qual
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Answer:

Nash equilibrium will occur at the following conditions P1 = P2 = 10 and x1 = x2 = 0.

Explanation:

The term or concept known as the Nash equilibria is very important and it is often used in the determination of the kind of price strategies companies that are competing against one another will use in order to acquire more customers than the others.

So, in this question/problem we are given that there are two manufacturer that is manufacturer 1 and manufacturer 2. Also, the total number of customers both manufacturers are competing for is equal to 100.

Kindly note that we are given from the question that ''Each manufacturer chooses both the price and quality of its product, where each variable can take any non-negative real number''

If each of the manufacturer has 50 customers each that is symmetric condition.

Assuming we have a condition or situation where p1 is less than p2 for manufacturer 1, it means that manufacture 1 lessens its price, therefore manufacturer 1 will have all all the profit = 100(p1 - 10 - 5x1).

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Therefore, Nash equilibrium will occur at the following conditions: P1 = P2 = 10 and x1 = x2 = 0.

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