The breakfast cereal aisle of the grocery store is a delightful place with boxes decorated with Barbie, Ninja Turtles, and Batma
n. The boxes are filled with toys, special offers, and plenty of sugar in the cereal. Several parent groups are concerned about the marketing techniques, the sugar levels, and the diet of American children. One group proposed regulation on the location of the boxes in the aisles (they should be placed in a way that eliminates the snazzy boxes from the child's view). Discuss the ethics of the cereal manufacturers in their marketing approaches. What action would a firm in the social responsibility school take
The ethics of the manufacturers is less sensitive in marketing such products, most a times what they are after is profit at all cost, and they know clearly that children are mostly taken away by what they see and they cant resist it once they see such products.
The action that should be taken is to ensure that cereal aisle abide by some certain rules and regulations of not keeping such products on display but they should be on demand by either the parents or children accompanied by an adult.
