Niche marketing strategy is a marketing strategy in which the focus is on small but profitable market segments.
Niche marketing is defined as the strategy of channelizing all the marketing efforts towards one well-defined segment of the population. There is one important thing to understand that ‘niche’ does not exist, but it is created by a smart marketing technique and identifying what the customer wants.
This can be done if the company knows what the customer needs and then tries to deliver a better solution to a problem which was not presented by other firms. A niche market does not mean a small market, but it involves specific target audience with a specialized offering.
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Answer: E) May depend on some future event occurring. It is not a characteristic of known liabilities.
Explanation: Unknown or uncertain liabilities are those whose existence depends on the occurrence of a future event.
Known liabilities <u>are definitely determinable and measurable.</u>
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Answer:
Operating activities
Explanation:
The operating activities deal with the purchase and sale of merchandise to the customers plus it also involves the expenditure incurred for day to day operations like - wages and salaries expenses, administrative expenses, selling and other general expenses
By performing day to day activities, the company is enabled to generate the revenues through which the company could accomplish its goals and objectives.
Answer:
Profitability
Explanation:
It is not enough that our target market is reachable, stable, cost-effective, and measurable. We also need to measure how profitable the market is. We know that our major aim of doing business is to make profit, therefore the profitability of the market must be measured as well.
