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saul85 [17]
3 years ago
7

During market testing, Sensation Cosmetics (SC) realized that the cosmetics industry was dominated by multiple, well-established

brands. These brands mostly sold their products in exclusive outlets and departmental stores. SC management realized that a new entrant would require a different business model to be successful. Thus, SC started selling its products through direct marketing. In this scenario, Sensation Cosmetics accomplished substitution primarily through
a. path dependence.b. technology transfer.c. strategic equivalence.d. knowledge diffusion.
Business
1 answer:
Diano4ka-milaya [45]3 years ago
4 0

Answer:

The correct answer is c. strategic equivalence.

Explanation:

A definition of strategic business unit can be the set of activities that are carried out by a company for which a common and different strategy can be set to those of the rest of the company's activities. This strategy is autonomous from the rest, but it is not completely independent since all the strategies of the different strategic business units are linked within the company's global plans.

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Assume that Wal-Mart Stores, Inc. has decided to surface and maintain for 10 years a vacant lot next to one of its stores to ser
Kryger [21]

Answer:

Bid A should be accepted

Explanation:

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3 0
3 years ago
In its statement of cash flows issued for the year ending September 30, Berne Company reported a net cash inflow from operating
Dafna1 [17]

Answer:

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Explanation:

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5 0
3 years ago
A company sold 3,000 units at $500 each. Variable expenses were $350 per unit, and fixed expenses were $780,000. The same variab
nikitadnepr [17]

Answer:

6,000 units

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3 years ago
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