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saul85 [17]
3 years ago
7

During market testing, Sensation Cosmetics (SC) realized that the cosmetics industry was dominated by multiple, well-established

brands. These brands mostly sold their products in exclusive outlets and departmental stores. SC management realized that a new entrant would require a different business model to be successful. Thus, SC started selling its products through direct marketing. In this scenario, Sensation Cosmetics accomplished substitution primarily through
a. path dependence.b. technology transfer.c. strategic equivalence.d. knowledge diffusion.
Business
1 answer:
Diano4ka-milaya [45]3 years ago
4 0

Answer:

The correct answer is c. strategic equivalence.

Explanation:

A definition of strategic business unit can be the set of activities that are carried out by a company for which a common and different strategy can be set to those of the rest of the company's activities. This strategy is autonomous from the rest, but it is not completely independent since all the strategies of the different strategic business units are linked within the company's global plans.

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2 years ago
Select the correct answer. Which part of a speech contains the speaker’s arguments, ideas, examples, and proof? A. the title of
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Answer:

Its in the body o

Explanation:

6 0
3 years ago
Personal Finance<br> What is a motive?
AleksAgata [21]
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Which of the following phrases is an example of structural que ?
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2 years ago
Flawless Cosmetic Company manufactures and distributes several different products. The company currently uses a plantwide alloca
IgorC [24]

Answer:

Option (D) is correct.      

Explanation:

Total Overhead Cost:

= (Overhead × Number of cases) for all products

= (20 × 350) + (25 × 550) + (17 × 650)

= 31,800

Total Machine Hours:

= Machine hours × Number of cases

= (5 × 350) + (3 × 550) + (4 × 650)

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Overhead Rate:

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4 0
3 years ago
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