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goblinko [34]
3 years ago
14

Research conducted by Harvard Business School found that the traditional 4 Ps model:

Business
1 answer:
inna [77]3 years ago
8 0

Answer:

B) is narrow and outdated.

Explanation:

The article's name is "Rethinking the 4 P’s" and it summarizes a 5 year study that involved more than 500 top level managers across the world. That study doesn't say that the 4 Ps are useless, it states that they are outdated. The study focused on the B2B market and it argues that the 4 Ps must be restated:

  • S ⇒ products to solutions
  • A ⇒ place to access
  • V ⇒ price to value
  • E ⇒ promotion to education

You might be interested in
Tariffs may raise the price that foreign customers must pay for goods produced in the United States, negatively impacting a U.S.
fenix001 [56]

Answer:

true

Explanation:

tarrifs raise the price of foreign goods

8 0
3 years ago
Cole Co. began constructing a building for its own use in January 2016. During 2016, Cole incurred interest of $50,000 on specif
il63 [147K]

Answer:

The correct answer is 'Option (b)  

Explanation:    

Cole co. should compare between actual interest incurred on all the debts and the calculated interest on weighted average accumulated expenditure and lower of these two should be capitalized.

Actual interest incurred =$50,000+20,000 = $70,000

Calculated interest = $40,000

Lower of these two to be capitalized for the building during 2011= $40,000

5 0
3 years ago
In 2016, Raleigh sold 1,000 units at $500 each, and earned net income of $40,000. Variable expenses were $300 per unit, and fixe
labwork [276]

Answer:

1,118 units.

Explanation:

The computation of number of units to be sold is shown below:-

For the Year 2016

Number of Units Sold = 1,000 units

Unit selling price = $500 per unit

Total Sales = $500 × 1,000 = $500,000

Variable Costs = $300 × 1,000

= $300,000

Contribution = $500,000 - $300,000

= $200,000

Fixed Costs = $160,000

Net Income = $200,000 - $160,000

= $40,000

For the Year 2017

Unit Selling Price = $500 per unit

Unit Variable Cost = $300 × 1.10

= $330 per unit

Contribution per unit = $500 - $330 = $170 per unit

Fixed Cost = $160,000 - $10,000 = $150,000

Now, to maintain the same income of $ 40,000 the Company have a total contribution

$150,000 + $40,000

= $190,000

Number of units to be sold = Total contribution ÷ Contribution per unit

= $190,000 ÷ $170

= 1,117.64

or

1,118 units.

4 0
3 years ago
Macroeconomists are like scientists because they both:
Masteriza [31]

Answer: 1) collect data, develop hypotheses, and analyze the results.

Explanation:

Scientist are the professional who work in physical science or natural scientist field to gather information ,creates hypothesis for testing or experimentation to know about the actual outcome.

Macroeconomic is the field where overall economy is studied and analyzed to generate studied supposition .From created theory, evaluation of phenomena is done.

Other options are incorrect because unlimited usage of controlled experiment, relying on analyze data nd designing data are not the measure taken by scientist of macroeconomic field .Thus, the correct option is option (1).

8 0
3 years ago
Why would american soybean producers care about the weather in south america? Is this distinction macro, micro, or a mixture of
dimulka [17.4K]

Answer: Macro

Explanation:

This is a macro distinction as the producers of soybean in America are concerned about the crop grown in South America as it will affect the overall price level of soybean in America. When the weather in South America is favorable and the crop produce is large, the supply curve for soybean will shift to the left driving down the overall price level of soybean in America.

Thus, because the concern here is about the overall produce and overall price level it is a macro distinction.

6 0
3 years ago
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