All categories

3 years ago

Research conducted by Harvard Business School found that the traditional 4 Ps model:

Business

1 answer:

inna [77]3 years ago

8 0

Answer:

B) is narrow and outdated.

Explanation:

The article's name is "Rethinking the 4 P’s" and it summarizes a 5 year study that involved more than 500 top level managers across the world. That study doesn't say that the 4 Ps are useless, it states that they are outdated. The study focused on the B2B market and it argues that the 4 Ps must be restated:

S ⇒ products to solutions
A ⇒ place to access
V ⇒ price to value
E ⇒ promotion to education

You might be interested in

Mitsubishi Heavy Industries Ltd. and other Japanese companies manufacture airplanes under license to U.S. firms and also work as

Whitepunk [10]

Answer:

This type of effort is known as collaboration

Explanation:

Collaboration among businesses involve them working together to achieve common business goals which could be manufacturing or marketing goals.

In such instances, the businesses could combine their resource and share expenses among themselves and this helps reduce costs and increase efficiency.

7 0

3 years ago

Read 2 more answers

Which phrase best completes the diagram?

sasho [114]

Answer:

Full Employment

Explanation:

just took the test

3 0

3 years ago

Read 2 more answers

A hair salon acquired 100 new customers last year. Cost in the marketing and sales were as follows:

Anestetic [448]

If a hair salon acquired 100 new customers last year. Cost in the marketing and sales were are marketing Costs $1,000, Sales Costs $10,000 and Salaries $96,000.What the customer acquisition cost will be is $1,070

Using this formula

Customer acquisition cost=Sales costs+ Marketing costs +Salaries ÷ Number of customers acquired

Where:

Marketing Costs =$1,000

Sales Costs = $10,000

Salaries = $96,000

Number of customers acquired=100

Let plug in the formula

Customer acquisition cost=$1,000+$10,000+$96,000÷100

Customer acquisition cost=$107,000÷100

Customer acquisition cost=$1,070

Inconclusion if a hair salon acquired 100 new customers last year. Cost in the marketing and sales were are marketing Costs $1,000, Sales Costs $10,000 and Salaries $ 96,000. What the customer acquisition cost will be is $1,070

Learn more here:

brainly.com/question/18119725

7 0

2 years ago

Read 2 more answers

Which type of borrowing option would most likely result in the borrower

Mrrafil [7]

Answer:

B. A card with a high compound interest rate

Explanation:

A.P.E.X

8 0

3 years ago

Read 2 more answers

Prepare a statement of cash flows using the indirect method for the year ended June 30, 2019. (Amounts to be deducted should be

natka813 [3]

Answer:

IKIBAN INC.

Statement of cash flow using indirect method for

the year ended June 30, 2019

Particulars Amount $

Cash flow from operating activities

Net Income 145,510

Adjustments to reconcile net income to net

cash provided by operating activities

Adjustment for non cash effects

Depreciation 81,600

Gain on sale of equipment -4,300

Change in operating assets & liabilities

Increase in accounts receivable -25,500

Decrease in inventory 34,200

Decrease in prepaid expenses 3,300

Decrease in accounts payable -16,500

Decrease in wages payable -11,300

Decrease in income taxes payable -2,700

Net cash flow from operating activities (A) 204,310

Cash Flow from Investing activities

New equipment purchased -80,600

Equipment sold 12,300

Net cash Flow from Investing activities (B) -68,300

Cash Flow from Financing activities

Cash dividends paid -162,310

($31,000 + $145,510 - $14,200)

Common stock issued 83,000

Notes payable paid -30,000

Net cash Flow from Financing activities (C) -109,310

Net Change in cash = A+B+C $26,700

($204,310 - $68,300 - $109,310)

Beginning cash balance $67,000

Closing cash balance $93,700

6 0

4 years ago