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goblinko [34]
3 years ago
14

Research conducted by Harvard Business School found that the traditional 4 Ps model:

Business
1 answer:
inna [77]3 years ago
8 0

Answer:

B) is narrow and outdated.

Explanation:

The article's name is "Rethinking the 4 P’s" and it summarizes a 5 year study that involved more than 500 top level managers across the world. That study doesn't say that the 4 Ps are useless, it states that they are outdated. The study focused on the B2B market and it argues that the 4 Ps must be restated:

  • S ⇒ products to solutions
  • A ⇒ place to access
  • V ⇒ price to value
  • E ⇒ promotion to education

You might be interested in
A high Power Distance Index score implies that the people who hold power in a country are entitled to privileges.
ladessa [460]

Answer:

a. True

Explanation:

The Power-Distance Index refers to the relationship and interaction between a high ranking individual and a low ranking individual. The index depends on how a low ranking individual reacts to a high ranking individual.

It measures the degree where the members of a  society or group accepts the hierarchy of the power and the authority.

Thus according to the high power distance index score, individuals with high power are entitled to number of privileges in a country or in society.

Hence the answer is TRUE.

8 0
3 years ago
In previous years, Cox Transport reacquired 2 million treasury shares at $22 per share and, later, 1 million treasury shares at
Hoochie [10]

Answer:

24 million shares  ; $16 million

Explanation:

The computation of the weightage number of treasury shares are shown below:

             Number of shares       Price       Total

                   2                              $22         $44 million

                   1                               $28         $28 million

Total           3                                               $72 million

So, the weighted average number of shares would be

= $72 ÷ 3 = 24 million shares

Now the journal entry would be

Cash A/c Dr $64 million                  (2 million treasury shares × $32)

          To Paid in capital - share repurchase A/c $16 million

          To Treasury stock $48 million    (24 million treasury shares × $2)

(Being the treasury shares are sold)

4 0
3 years ago
global market distribution system and because the Breathe Right strips complemented the 3M first-aid product line.Refer to Breat
ELEN [110]

Answer:

Promotion

Explanation:

Marketing mix is a combination of factors which are controlled by the organization for influencing customers. There are 4Ps in the marketing mix, people, process, promotion, product. In the given scenario emphasis is laid on the promotion.

4 0
3 years ago
Until recently, Rosemarie worked as an accountant, earning $30,000 annually. Then she inherited a piece of commercial real estat
Harlamova29_29 [7]

Answer:

 $-12,000

Explanation:

Economic profit is accounting profit less implicit cost or opportunity cost.

Economic profit = Accounting profit - Opportunity cost

Accounting profit = total Revenue - total Cost

$260,000 - $230,000 = $30,000

Opportunity cost is the cost of the next best option forgone when one alternative is chosen over other alternatives.

The opportunity cost of Rosemarie starting her own restaurant is the salary she woold have been earning if she didn't leave her job = $12,000

Also the opportunity cost of using the space she inherited is the rent that would have been paid if she didn't use it as a restaurant = $30,000

Total opportunity costs = $30,000 + $12,000 = $42,000

Economic profit = $30,000 - $42,000 = $-12,000

I hope my answer helps you

6 0
4 years ago
Read 2 more answers
Suppose the growth rate of a population is 0.7944 per member per day. let the population have 2 members on day zero. find the po
shepuryov [24]
<span>The population size at the end of 5 days will be approximately 37.207 members. This is calculated by multiplying the growth rate by the population size and adding this to the previous result.</span>
8 0
4 years ago
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