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goblinko [34]
3 years ago
14

Research conducted by Harvard Business School found that the traditional 4 Ps model:

Business
1 answer:
inna [77]3 years ago
8 0

Answer:

B) is narrow and outdated.

Explanation:

The article's name is "Rethinking the 4 P’s" and it summarizes a 5 year study that involved more than 500 top level managers across the world. That study doesn't say that the 4 Ps are useless, it states that they are outdated. The study focused on the B2B market and it argues that the 4 Ps must be restated:

  • S ⇒ products to solutions
  • A ⇒ place to access
  • V ⇒ price to value
  • E ⇒ promotion to education

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Explanation:

1. Indeed, the government in a command economy (like China) makes most economic decisions itself or at least strongly influences how the decisions are made.

2. We note that the word 'macro' indicates large scope, while 'micro' indicates a smaller scope. And so, the difference is that microeconomics concentrates on the behavior of individual consumers and firms, while macroeconomics focusses on the performance of the entire economy.

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Explanation:

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