A market segment is a subgroup of people or organizations that have one or more characteristics in common that cause them to have the same product needs. Everyone needs water to drink, but does everyone need bottled water? For companies to successfully reach their precise customer, they need to divide a market into similar and identifiable segments through market segmentation.
The main reason companies divide markets into identifiable groups is so that the marketing team can create a custom marketing mix for the specific group. For example, Farmer Joseph realized early on that not everyone would purchase his expensive organic produce. He did not want to exhaust his financial budget by advertising to the masses. Instead, he identified his target market and created a specific marketing plan to communicate effectively with his prime customers.
His target market consisted of females age 18-65, with an income of $50,000+, who have healthy eating habits and who are concerned about pesticides. His plan consisted of ad placement in local women's magazines, newspapers and also email blasts to a list that he formulated with age and income specifics. Lastly, he advertised with a local gym about his healthy produce. Marketers have numerous choices in how they can segment a market.
If the farmer had planned on targeting everyone, then the type of segmentation would have been called no market segmentation. The opposite type of segmentation would be if he decided to target based on every individual factor available. This would be called a fully segmented market. Other choices include segmenting just by gender, income, lifestyle, ethnicity, family life cycle, age group, or even a combination-type.
Companies will not survive if the marketing strategy is dependent upon targeting an entire mass market. The importance of market segmentation is that it allows a business to precisely reach a consumer with specific needs and wants. In the long run, this benefits the company because they are able to use their corporate resources more effectively and make better strategic marketing decisions.
Answer:
yes it is because United States has always been a health crises foreign country
Answer:
Explanation:
journal entries in the books of AXE
jan 6 purchased goods from Green worth $1200 term 2/10 , n/30
Inventory a/c $1200
Accounts Payable - green $1200
jan 6 purchased goods from munoz worth $900
inventory a/c$900
Accounts Payable - munoz $900
jan 14 Payment being made to green. Since payment is made within 8 days so discount will be recieved by Axe( note term 2/10 means if payment is made within 10 days axe will recieve discount @2%)
Accounts payable - green $1200
Cash $1,176
discount recieved $ 24
( being discount recieved [email protected]% = $24)
Feb 2 payment made to munoz , since it is paid after 10 days no discount will be recieved
Accounts payable- munoz $900
Cash $900
feb 28 purchased goods worth $350 from reynold
Inventory $350
Accounts payable - reynold $350
