Question

FaveMart, a discount chain store, offers the same basic products in all of its stores. It has a state-of-the-art distribution network, and it ships massive quantities of products to its stores around the world. Due to large quantities, the shipping is very economical, and the store is able to offer lower prices than competing retailers. FaveMart follows a _____ approach for innovation. a.
Ethnography b.
They can be product oriented. c.
production orientation d.
attribute

Answer 1

Answer:

c. production orientation  

Explanation:

Production orientation approach for innovation -

It refers to the method of production , the quality of product is very important , as a good quality product is sold very easily , is referred to as production orientation approach .

The concept is used along with targeting the right area of audience , in order to produce the best products , and the targeted consumers can efficiently use them , which will increase the demand of the product , and hence , the profit of the company will increase .

Hence , from the given scenario of the question ,

The correct term is c. Production orientation approach for innovation.