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Lubov Fominskaja [6]
3 years ago
7

Which of the following represent the newer tools of digital direct​ marketing? A. ​Telemarketing, direct-mail​ marketing, and ca

talog marketing B. ​Telemarketing, face-to-face​ selling, and kiosk marketing C. ​Direct-response TV​ marketing, telemarketing, and​ direct-mail marketing D. Online​ marketing, social media​ marketing, and mobile marketing E. Kiosk​ marketing, telemarketing, and​ direct-response TV marketing
Business
1 answer:
schepotkina [342]3 years ago
5 0

Answer:

D. Online​ marketing, social media​ marketing, and mobile marketing

Explanation:

Digital direct marketing is a fusion of <em>digital </em>and <em>direct </em>marketing. <em>Digital </em>includes online and mobile (smartphone) media, while the traditional media often refers to telephones, TV, brick-and-mortar shops...

Since the term <em>direct</em> refers to the way of approaching customers, it is important to make a distinction between marketing channels and media that are aimed for a wider public, and the ones that have the possibility of targeting a specific customer or target group.

The only answer that includes types of DDM (digital direct marketing) is <em>D</em>.

Online and social media marketing are tightly related and are digital by nature. They have the functionality to target customers directly with the aid of <em>cookies </em>and data provided by social media. Also, mobile marketing is direct and digital too, as it is related to smartphones and unique phone numbers (thus, it is direct).

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