Question

Which of the following represent the newer tools of digital direct​ marketing? A. ​Telemarketing, direct-mail​ marketing, and catalog marketing B. ​Telemarketing, face-to-face​ selling, and kiosk marketing C. ​Direct-response TV​ marketing, telemarketing, and​ direct-mail marketing D. Online​ marketing, social media​ marketing, and mobile marketing E. Kiosk​ marketing, telemarketing, and​ direct-response TV marketing

Answer 1

Answer:

D. Online​ marketing, social media​ marketing, and mobile marketing

Explanation:

Digital direct marketing is a fusion of digital and direct marketing. Digital includes online and mobile (smartphone) media, while the traditional media often refers to telephones, TV, brick-and-mortar shops...

Since the term direct refers to the way of approaching customers, it is important to make a distinction between marketing channels and media that are aimed for a wider public, and the ones that have the possibility of targeting a specific customer or target group.

The only answer that includes types of DDM (digital direct marketing) is D.

Online and social media marketing are tightly related and are digital by nature. They have the functionality to target customers directly with the aid of cookies and data provided by social media. Also, mobile marketing is direct and digital too, as it is related to smartphones and unique phone numbers (thus, it is direct).